If you are on a budget and would like to provide product or service information to your customers, then choose booklets. A full color, custom booklet is smaller than a catalog and yet still packs a punch! Send new and creative booklets to current and future customers several times a year and watch sales grow.
Pamphlet design or booklet design, is critical to the acceptance and success of a pamphlet. If a pamphlet is not designed well or is not targeted to the audience it needs to reach, its success is questionable. Pamphlets can be created for a large, mid-sized or small business. They are effective selling tools for products and services. Pamphlets have many purposes and audiences. Some audiences are businesses, while others are individual consumers. Businesses use them internally and externally, sharing important information. Visit Print Lion so that we can help with your pamphlet design and printing project.
Determine how the pamphlets or booklets will be displayed and distributed. Will it be passed out, put in shopping bags with purchases, hung on a wall in a holder or set on a table in a business office or mailed? This step is important as you start to design the cover of your pamphlet. The headlines and images of a pamphlet is very important. They must be large enough to read at a distance.
If your pamphlet is being placed in a rack, make sure to measure the space available. The pamphlet should be removed easily, so make the panels and each fold a little smaller than the space measured, in order to place more pamphlets in a holder. Consider the use of images throughout your pamphlet design. Make sure that the images that you use relate to your product or service and are not floating throughout the pamphlet. If it is not clear what the image goes to, label them. Images with people are usually widely received. Lastly, check the print resolution requirements before submitting your files for print. While an image may look clear on screen, it may print blurry if resolution is not high enough. Add a small border around each image to make it stand out and become a focal point.
Wherever your pamphlet or booklet is displayed, color is important! Full color is the most popular among customers. Another option is a full color front and black text on the inside page. Males and females respond differently to color so consider your audience when choosing color.
We offer several great stock options. 100# gloss text is our most popular stock option as it has a heavier weight. 80# gloss text and 80# gloss cover are also offered. An aqueous or UV coating may be added, creatubg a high-end look, with a smudge-free surface.
Save time by taking advantage of our free pamphlets design templates in all of our standard sizes. Print specifications are built into these templates, outlining the bleed lines and trim lines required. Please review these templates before uploading your pamphlet for print.
If you need design and marketing help our team is eager to help. Our designers work on both MACs and PCs and will work hard to make your design reflect your company and translate into more sales for you. Our design team and marketing group have worked across many industries and are a great resource for your new, fresh pamphlet design. Our team of copywriters will write an effective pamphlet for you. The design team at Print Lion understands how to use copy, headlines and images effectively to capture audience’s attention and encourage a purchase. Our marketing team has been writing across various industries for years.
Folding, binding, foil stamping and laminating are all services that can be used for your next pamphlet order. in addition to printing, we offer Z-folding, half-folding, tri-folding and other folding options. Perforating is a popular option with pamphlets. Generally one pamphlet panel can be dedicated to an order form or tear out coupon sections. This works well because customers can tear out the section that they need to order and still hold on to the pamphlet to review later.
We offer a great mailing service in order to get your direct mail pamphlet into the hands of your customers sooner! By offering this service in-house at Print Lion we can save you time and money! If you are using your pamphlet for direct mail, please check the postal regulations before submitting your pamphlet. The size, stock, ink and design may greatly depend on postal regulations. Custom sizes tend to create difficulty at the post office. You must have a large enough mailing panel for the postage information. Also, many pamphlets require triple tabbing, which is a cost and design concern. Soft folding is available to make sure that your pamphlet can meet the post regulations for size. You can use a mailing list that you currently have or ask us about getting a one to reach new prospects.
In addition to pamphlets or booklets, you may also be interested in ordering newsletters that can be sent out a couple of times a year. Newsletters are a non obtrusive way to get in front of your customers and remind them of who you are and what you have to offer. Rack cards are similar to pamphlets, but they usually share less information. They can be added to a billing statement or be placed in bags with purchases from customers or displayed around the office. Free calendars are a great give away. Customers will hopefully use your calendar and then be reminded of your company, product or service. Table tents can be placed around an office to reach customers in a more creative way. Table tents are not exclusive to restaurants and can be a creative way to reach out to people. Print Lion would like to partner with you in your next pamphlet design endeavor.