If you are on a budget and would like to provide product or service information to your customers, then choose booklets. A full color, custom booklet is smaller than a catalog and yet still packs a punch! Send new and creative booklets to current and future customers several times a year and watch sales grow.
Business have used sales booklets and catalogs for years in order to solicit business and make sales. While the message or purpose of the booklet may not change, styles do change! You must keep up with modern advances and to continue to evolve. Print Lion can help you keep up to date with all the latest design and marketing trends needed for sales booklet printing.
Sales booklets can be distributed to customers or used to help guide the salesperson through the proper sales process. Customers may use the booklet to review products and services. Sales booklets should be both informational and persuasive. It is important share benefits of the product and service. In many cases, testimonials give credibility.
After completed the sales booklet printing consider using them as a direct mail piece. A booklet can be mailed to customers or prospects, encouraging them to make a purchase or visit your store website to order more products or services. Direct mail is still an effective print form and marketing tool today.
Ordering sales booklet printing online can be a challenge! Many online printing companies offer booklet and catalog printing. It is important to trust your printer to meet deadlines and quality requirements. Read our reviews online and you will see that we are a respected sales booklet printing company. We are a sales booklet printing company that will provide you with the best quality and turnaround time. Print Lion is a sales booklet printing company that will be your partner and is reliable.
Business minded individuals are always looking for cost savings on marketing materials. By using standard sales booklet printing stocks, inks and sizes will help keep costs down.
Whether your printing booklet will be passed out or mailed, using full color is recommended in most cases. A color booklet will stand out amongst many other booklets and marketing pieces that consumers receive daily. If the inside of a booklet is text only, you can save money by having a full color cover and black text inside a high quality booklet. Usually this is recommended for educational materials and manuals. If customers are reading the booklet, then full color may be the best option. Custom PMS color printing is available.
Choosing a paper stock can be difficult. First, determine how the sales booklet will be used. Will you be passing it out to individuals at a trade show, putting them in customer’s shopping bags or possibly mailing them? If mailing is the chosen method, then an 80# gloss text stock is suggest, however heavy enough to be noticed. If you have a high-end business product or service where quality printed materials are extremely important to match your image, then we recommend out 100 # gloss text stock. Adding an aqueous or UV coating to this stock will create a high-end, smudge free finish to match your high-quality sales presentation. Another option is to use an 80# gloss cover stock for the cover and use an 80# gloss text throughout the interior of the booklet. Custom stocks are available if you need something one-of-a-kind.
We offer two standard sizes for sales booklets, however any size can be quoted by filling out a custom quote form. 8.5 X 11 and 8.5 X 5.5 are the standard sizes due to their popularity. Either size can stand alone or be added to other printed marketing materials.
Designing a sales booklet means designing with the reader in mind. Make sure that you follow a clear path and answer questions that customers and prospects may have about the product or service, how it works and how they can purchase the product or service. Images and a modern layout can transform a product or service into something interesting.
If you are designing your own sales booklet, than use our free booklet templates to save time. Please check over then to make sure that you have the proper bleed lines, trim lines and safety lines in place before submitting your booklet for print. If you need help designing, we will help design a creative sales booklet for you.
If you need a custom sales booklet or custom pamphlets, we offer many great custom options including custom sizes, bindery, inks, stock, etc. Custom die-cutting can help your sales booklet cover stand out. Custom design and marketing services are also available to meet your needs.
In additional to our sales booklet printing services, we offer bindery, die-cutting, foil stamping and laminating. In our bindery department we offer saddle stitching and perfect binding. Saddle stitching is usually recommended because of the cost savings. Perfect binding is generally reserved for large booklets.
An in-house mailing service is also offered. Check mailing specifications before uploading your booklet for print. Mailing service may determine your booklet size, stock, inks and design. Make sure that you have the appropriate room for the mailing panel. Soft folding is also available for your direct mail sales booklet.
If you are interested in sales booklet printing, then you may also interested in sell sheets. Business cards may also be distributed along with all your sales marketing materials. Also, consider adding a personal touch by sending a greeting card to prospects along with a calendar or notepad with your companies contact information.