If you are on a budget and would like to provide product or service information to your customers, then choose booklets. A full color, custom booklet is smaller than a catalog and yet still packs a punch! Send new and creative booklets to current and future customers several times a year and watch sales grow.
Small booklet printing, often referred to as catalog printing, is still popular across many industries today. Small booklets are primarily used to promote or inform customers of a product or service. They often accompany a product or service being offered, as well as being presented as promotional materials within a pocket folder. Allow Print Lion to help with your next small booklet printing.
We want to make sure that you get the best deal possible when printing your small booklet. It is innitially important to determine the quantity needed for your small booklet printing project. A quantity of less than 500, qualifies as a short run print job and will be more cost effective when printed on a digital press. Long run quantities of over 500, will be more cost effective when run on a sheetfed offset press. As your printer we will advise you as to what type of printing would offer you the best quality and price.
When designing a booklet consider the small size and use that to your advantage. Avoid cluttering the pages with too much text or too many images. Sometimes less is more. Each page can be considered an individual page broken up by the fold line or they can be designed as full spreads!
The size of the booklet may be small however the type of marketing concept you choose doesn’t need to be! Strong headlines and graphics can help your small booklet take on a life of its own. Small booklets give you a limited area to present a big message. Consider your audience when deciding upon color choices and font sizes. Don't be tempted to believe that smaller font sizes are needed because of the small catalog size. A 12 point font should the smallest font used throughout your booklet.
As an experienced small booklet printing company, we recommend full color throughout your small booklet printing. A moe cost effective color option is to create a full color cover page and have the inside text be black on a white background.
There are several paper options to choose from. 100# gloss text is one our most popular options. It is a heavier, high quality stock. 80# gloss text and 80# gloss cover are also available. This stock is great for a small booklet with a thicker cover. Aqueous or UV coating can be added to any of these booklets to create a high quality finish. Custom stocks are available by filling out a custom quote form.
A size that works well for small booklet printing is 8.5 X 5.5. You can make this a booklet with a little as 8 pages and more than 48 pages! The small size is easy to carry, but can still make a great impact! The custom quote form can again be used to request a size that is not currently offered on printlion.com.
Binding is an important service for small booklets. In addition to printing services, we offer saddle stitch binding and perfect binding. Saddle stitching is recommended for most small booklets because their small size and how cost effective it is. Perfect binding is generally suggested for booklets with many pages.
Custom services such as; folding, die-cutting, laminating and foil stamping are also available. In addition to marketing, design and printing services, we also offer mailing service, shipping and blind shipping. If your small booklet is a direct mail piece we offer cost effective mailing service, so that your piece doesn’t need to travel to a third party. You are able get your mail into the hands of your customers sooner! You can use your current mailing list or ask us about ordering a new one for you. Soft folding is available if you need to have your booklet ship as a small size. Check mailing specifications before submitting your files for print. Mailing regulations can affect your paper weight, ink, design, marketing, and size! If you need your booklets to arrive to a customer from you, we will blind ship them directly to your customer to save you time and money. Ground shipping and expedited shipping are available for all other orders.
Another alternative to small booklet printing is brochure printing. Brochures are another great way to share your message as they are available in various sizes and can be used in a marketing packet. Sell sheets and posters are another way to create a consistent brand image through a marketing campaign. Presentation folders can be used to hold marketing materials that can be used to enhance your next marketing presentation. Visit PrintLIon.com today and learn how we can help you create a high quality small booklet printing.