Brochure publishing is an important part of any business today. In addition to publishing a book, brochures for print are also widely distributed today. The publishing industry is being presented constantly with new software allowing it to evolve and become easier for publishers. Desktop publishing is becoming easier and faster. Today, anyone can be a publisher and Print Lion accepts files from any design program including Microsoft work and Publisher. Brochure publishing can be used for information, promotions and other important events.
When brochure publishing for print, consider what you are trying to accomplish. The message being conveyed by the brochure is very important. Are you trying to educate the customer or sell them a products or services? Are you focusing on one product or service or multiple products and services? Next, who are your customers? What is their profile? You can ask questions like, what do they do for a living, where they live, what is their income level and how often do they make a purchase similar to this? It is important to design your brochure with your customer in mind. In brochure publishing you are trying to capture their attention through images, body copy, headlines and colors. Also, after brochure publishing where will you be distributing the brochure? Will your brochure be competing with other literature on the rack, will it be mailed or will it be passed out individually? These decisions will all factor into the design of your brochure.
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Colors used in your brochure design are very important. Full color is generally encouraged in brochure publishing to enable you to use any color pallet for a successful brochure. Consider the meaning of colors and how your customer will respond to them. Men and women respond to color differently. Which color if any will cause your customer to respond? You may even want to run a test and send out two different colored brochures and code them in some way. In the following weeks to determine which one performed better.
For most brochure publishing jobs we recommend 100# gloss text stock. This paper is great for print and creates a high quality brochure. If you add an aqueous coating or UV coating your brochure will not be marked as easily and will create a professional, finished look. Custom stocks are available by filling out a quick quote form.
Many brochure services exist to make your brochure effective. We offer printing, folding, cutting, binding as well as specialty foil stamping and laminating. We also print custom brochures. If you have a specific size or fold we can create it for you.
Shipping and mailing services are available in addition to brochure publishing. If your brochure is being mailed we can use your current mailing list or you can ask us about getting you one to reach a new audience. Ground shipping, two day air shipping and blind shipping are available if your brochure is not being used as a direct mail piece.
Brochure publishing requires great design and layout. This is usually the first thing people see. The color of the brochure is very important. Design templates can create a quality look and feel. Laying out images and text appropriately and in a user friendly format is an important task in brochure publishing. It is important to place things in a logical order. Also, if you have text above an image it may be lost. Most times when looking at a page with an image, a reader will direct their eyes at the image and then they will travel down, possibly missing your headline or text above the image. Be careful with the placement of an image in relation to text. If you have a vision but need design assistance, we have a graphic design team that will work with you to create a successful brochure. Our designers work on both MACs and PCs and in all design programs. They have worked across various industries and will work hard to capture the essence of your company and your industry. If you are designing your own brochure, we offer free templates to help you with design. These templates outline our bleed, trim and safety lines that will save you time. Use our live chat system to ask questions about design.
We offer free brochure templates to help you design your brochure for print. These templates are available for all of our products. Standard brochure sizes including 8.5 X 11, 8 X 9, 9 X 12, and 8.5 X 14 are available. We offer tri-folding, which is the most popular, as well as Z-folding, gate-folding, barrel folding and others. These templates allow you to make sure your designs meet our specifications for print, such as the bleed line, trim line and safety line. We want to make certain that your text and image are not cut-off in any way.
When marketing your brochure be sure to use enticing headlines. Headlines and images can draw the reader in. Make sure that your graphics are not distracting and that they enhance your brochure. Use as few words as possible for your brochure. Also, be certain to use large enough font for your body text. Bullet points are an effective way to present information to most audiences.
Brochure publishing can be done in many ways. Some people only need a few brochures and can print them from their color printer at work. Digital printing is available for small quantities of brochures. Any quantity over 500 is usually better suited for high quality, sheetfed offset printing. Save money by making one big order, instead of multiple reorders throughout the year. This will drive the cost per piece down. Be sure to obtain several brochure printing quotes before placing your order.
If you are interested in brochure publishing, then you may also be interested in newsletters. Newsletters are another great way to update customers on the products and services that you offer. You can build credibility over time by giving your customer free information. Sell sheets may also be beneficial for you in the sales process. They can provide a guideline for the sales person. Booklets are a tool that allows you to expand on your product and service line. Gather all of this information together into a presentation folder. A presentation folder will wrap up all of your materials into a central location for your clients to go over later.
Start your brochure publishing project at Print Lion.