Full color brochures can be used for many business purposes both internally and externally. Internal brochures can be used to explain incentives, bonuses and to explain new products or services being offered by your company. They are used externally as a promotional, informational and sales tool. Promotional brochures will usually show an image of a product or service followed by a product description, the benefits or time saving capability it offers and lastly an offer that can be used for the product or service.
Full color brochures can be mailed to your customer database informing them of new offerings. Print Lion offers move-update mailing services will help reduce the number of undeliverable mail pieces. If you are planning on mailing your brochure, we recommend using strong colors and black text. It is important to attract attention quickly as you only have a couple of seconds to do this.
Remember to offer customers more than one option of placing their sales order. Also, make sure that employees are aware of special details, including the expiration date. Sales brochures should offer all the information an employee needs to make the sale. A promotional brochure may offer limited information, directing customers to a website for the full details. Marketing your company is imperative today. Many use cross-platform marketing plans, meaning that they utilize print, online, sales etc. in their marketing strategy.
Full color brochures are an excellent tool used to get your information in front of customers. They are used across all industries and there are many brochure printing techniques used to enhance brochure designs. We offer digital and sheetfed offset printing depending on the quantity of brochures ordered. Digital printing is used for orders of 500 or less, and for orders of over 500, sheetfed offset printing is used. Both types of printing result in high quality printed materials. Four color printing captures the essence of any product or service and draws attention to each and every brochure.
Other custom post-press services; die-cutting offers customization by removing various sections from the brochure. Laminating, foil stamping and hole drilling are also available.
We offer a number of folding options for our brochures. The fold depends on the size of the brochure. Custom brochures quite commonly take advantage of custom folding options. If you are designing your own brochure learn from our free brochure templates. Tri-fold, half-fold, Z-folds and gatefolds are available in our template section.
Our graphic design services are unmatched. Our designers will assist you in creating an effective and creative brochure. If you are designing a custom brochure on your own, that's great. Combine both graphics and information text. Brochure design may be the most important part of your project. Large font and short sentences will make for a more user friendly brochure. The front cover of your brochure should not be copy heavy. Always include the logo on the front and back brochure covers.
Design with your customer in mind. What is appealing to them? Are your customers primarily male or female? Males and females to have different shopping habits. This should be considered when choosing color and images. Men look for facts. For example, what is for sale, where, when and how much. Women are more emotional shoppers, therefore they enjoy the story or history of the company, who uses the product and product satisfaction.
If you are designing your own full color brochures use our free templates to save you time. These templates are available in all of our standard sizes and with all of our standard folds. The bleed lines, trim lines and safety lines outlined in these templates are available so that your brochures will meet our print specifications. We also offer a print ready checklist to make sure that your files are print ready!
If you are interested in full color brochures, then you may also be interested in rack cards as another way to present information to your customers. Catalogs are another great way to display products or services. A catalog offers more space to share product or service benefits. Also, consider business cards, in addition to your full color brochures. Business cards are still a useful tool to reach out to new prospects. It offers a direct way to get in touch with you. Add your phone number, email address, direct address, and website address.