Custom brochures are a great way to target the needs of specific clients in your customer database based on interests, purchase behavior, gender, age and more. For example, hospitals have many different units that service different clients. There are sections of the hospital that focus on men, women, children and elderly adults. Consider printing custom brochures that target those audiences with their specific needs. This concept can be used in many industries including education, industrial, services and others! The key is to know who your customer is!
Print Lion offers services required to create custom brochures that meet your needs. We can design, market, print and mail high quality, full color brochures for you, thus allowing you to focus on other important areas of your business.
For each target audience that you create a brochure for consider colors, image choice and font choice and size. Older audiences need a larger font. Female audiences relate to images with people and male audiences respond well to no frills, quick bulleted information.
Consider using the full color option when designing customized brochures. This is a great way to differentiate each brochure as it gives you a broad range of color choices. Full color offers a polished look. Add an aqueous or UV coating for an even more expensive look on our 100 # gloss text stock.
Print is our specialty and we work hard to offer you the best quality on the market. If you have a custom print need, design or marketing need we will work with you to create a one-of-a-kind marketing piece. Ask us about custom die-cutting, foil stamping and laminating. Speak with a print professional in our live chat system for questions.
Consider a custom size or fold in order to strictly identify this campaign and create interest with the size. If you prefer a standard size brochure, free templates are available online to assist you with placement of information in regards to the folds.
In addition to printing services, our custom design service is available if you need assistance. Our designers have worked across many industries and will be able to give you a fresh perspective. Several design options can be offered, however the final design is ultimately up to you.
Each brochure is a marketing piece and features different products and/or services. All brochures, while custom, should have contact information. An address and phone number are necessary on each brochure because it makes it easy for customers to reach you. If you need assistance, our marketing team is available to help you define and target each audience for effective marketing.
If you are interested in custom brochures, then you may also be interested in door hangers, rack cards and post cards. If you have a small geographic area for your products and services then door hangers are a great tool. Many small businesses use them effectively with post cards. Rack cards give people a glimpse of what you offer and encourage people to visit your website or store. Each can be used as a great marketing tool. You can follow up a door hanger with a post card to capture your audience’s attention again. Business cards should not be used sparingly. Tell your employees to pass them out frequently because opportunities can come at any time. In fact, many business opportunities come outside of work hours.
Save time and money by visiting Print Lion for all your custom design, marketing, printing and mailing needs.