A marketing brochure can be in used in any small business, mid-size business or large business as part of the marketing materials. Unlike press releases, brochures allow you to position a product or service exactly how you like, controlling the media provider. Marketing brochures can be used as part of a cross-platform marketing plan meaning that the brochure will be used in cohesion other print, online, email blasts and in-store sales. Overall, this creates a cohesive marketing strategy. Print Lion can help you create a one of a kind marketing brochure.
A marketing brochure offers two types of marketing methods. An overview of all of the products and services being offered or focus on creating a brochure for one product or service at a time. Bundle a product category or a product and a service that complement each other into one brochure. For customers that purchase a majority of products or services at one time, provide an overview of all offerings.
Next, direct the customer to your website, store or to call and learn more. If multiple brochures are made available with various products or services, then it is possible to go into more detail. Product and service images should be included to break up text and to give the reader a visual example of what they can expect. In either case the font should be large enough to read and the brochure should not be copy heavy. A perforated edge with an order form may interest you as well. This keeps ordering easy for the customer. Use headlines to separate products or services.
If you are not sure which approach will work best with your customers, then test a small sampling to determing the best brochure marketing method. Business marketing calls you to create both types of brochures, code them and see which one has a higher return on investment.
Custom brochurs as well as standard color brochure sizes are available. We do recommend full color brochures, creating more visual interest. In addition to printing services, we offer die-cutting, foil stamping, shrink wrapping and laminating if needed.
When designing an onlin brochure, consider using free templates, making certain that you are meeting our print requirements, thus preventing printing mistakes. There is an example of a fold brochure and a tri-fold brochure template found in our template section. If you need design assistance we offer our talented design team to help you with your next brochure.
A printing brochure can be well designed, but if it doesn't get into the hands of the customer than it isn’t doing you any good. We offer an in-house mailing service at an affordable rate. We are able to use your current customer database or buy a list for new customer acquisition. Targeted mailing lists can be extremely effective. Targeting can be done by choosing from variables such as; geographic location and income. Use our live chat to learn more about our mailing services!
If you are interested in marketing brochures, then you may also be interested in presentation folders, storing all of your marketing materials. Include a business card slit on the left or right pocket to insert business cards. A bookmark may also interest you as a give-away during your next presentation. Consider a booklet in order to create a catalog of all of your products or services as they become available. Couple this with a rack card to show the customer what your current special or events are!
Print Lion would like to review all the many product and service offerings that are right for you.