Highlight your business products using brochures or sell sheets. A product brochure allows you to present important information to customers. Product brochures or product sheets can help with new customer development. Brochures can be used in your store, at trade shows and as direct mail. Brochures can enhance your buyers experience. Especially if your product is complex. Product information, steps to ordering, contact information and company credibility should all be evident throughout the brochure. A brochure gives you the opportunity to explain what your product is, why they need it, and how to buy it. Print Lion can help design, market and print your next product brochure project.
A product brochure can be focused on one individual product or many products. If focusing on one product, direct the customer to your website or suggest others products that they may be interested in. Also, share multiple images of the product if possible.
If your product brochure covers many products, shorter descriptions and careful wording become more important. Labeling product images may also become necessary. Avoid a copy heavy brochure. Increase the size of the brochure if necessary. Folding will also help to break up the products and information. Images are important in brochures since there will be many times the customer has not seen the product. The customer may need to know what they are looking for if they must buy it in a store.
A perforated panel can be used for brochures with one or many products. This gives customers the opportunity to order immediately without having to call, leave home, or go online! Add a special incentive for those ordering through the brochure and track your responses. The perforated panel could also be used as a sales section where the customer breaks it off and brings it into the store or mails it in to redeem.
Color brochures are the best way to capture your audience’s attention. Color can bring life to products that are industrial by nature. Color choice is really important. If you are using a colored background check the meaning associated with that color. Women and men have different buying behaviors and respond differently to color choices. Also, various cultures have different associations with color than the United States. Use our live chat system for color questions!
When designing a product brochure, it is important to present product information clearly. Product images and text alternating is a great way to reduce repetition in the layout. This creates balance throughout the brochure. Use our free templates that are available in all of our standard sizes. We offer design assistance for your brochures as well!
Our brochurescome in many sizes for you convenience and they can be folded into standard sizes or custom sizes. Free templates, offering various sizes and folds are available. It is important to double check bleed lines, trim lines and safety lines before uploading your artwork. Shrink wrapping and blind shipping are available also.
If you are interested in product brochures, then you may also be interested in catalogs or booklets. Booklets allow you to expand on your product line and include all of the products you offer. Add summaries, prices, testimonials, examples of use, warranties, etc. Consider saddle-stitching your booklet if you are going to be mailing them because booklets can be folded, tabbed and mailed as a direct mail job. Also, saddle-stitching has a lower cost than perfect binding. Consider using a presentation folder to file your brochures and catalogs in after a presentation. Request business card slits for your next order to ensure that customers will not lose your business cards. Calendars are great tools to add to your marketing materials because they are useful to the customer and your sales team can let the customer know when their next appointment is scheduled for. Visit Print Lion and view all our marketing products and services.