Brochures Printing Services

Promotional Brochure

A Promotional brochure is not only used for business-to-business, it can also be used for business-to-consumer practices.  A promotional brochure is exactly what it sounds like.  A brochure that focuses on promoting company events that occur either internally or externally. It promotes excitement and interest amongst employees or customers  A promotional brochure may be used over and over again, driving up sales for an extended period of time. Promotions may occur  before  and after the holiday season. Promotions can be run to create a constant flow of income during seasonal changes in buying behavior.  A promotional brochure generally includes the type of promotion, where, when and how it can be redeemed. The promotional brochure may have a short or quick time frame. One day events are often communicated through a promotional brochure. Local venues such as; night clubs and coffee shops use promotional brochures to promote their businesses.  Print Lion can help you create high quality promotional brochures.

Types of promotional brochures

First, a promotional brochure can be used for:

• Internal company brochures
• External company brochures

Next, brochures can be broken down into specifics:

• Internal brochures

1. Health or financial benefits
2. Incentive
3. Employee education
4. Company event

• External brochures

1. Product promotion
2. Service promotion
3. Customer retention and loyalty
4. Event  promotion

Promotional brochures writing tips

Writing for promotional brochures requires a headline that pops. This may be the most important text on a high quality, custom brochure because if it doesn't grab someone's attention than they won't read on and you may miss an opportunity for a sale. Couple your headline with a related graphic and you may increase visibility. The body text should vary in length and be composed of various short paragraphs. Promotional text using strong action verbs to encourage a purchase will help to create sales. Consider adding a perforated panel, allowing customers to have a free pass, coupon, or order form to take advantage of the promotion. Make sure that your font is readable at size 12 point font or larger.

Promotional brochures color tips

The brochure end-user and topic should be considered when deciding on color choices. Typically, full color is used for promotional brochures. Color printing, combined with high quality graphics, creates a brochure that jumps out and grabs attention. Color meaning should also be considered whn designing promotional brochures.

Promotional brochures stock

Promotional brochures print well on 100 # gloss text stock. This is a high quality stock and works well for folded materials. Print Lion offers cusom quots for those in need of a custom stock.

Promotional brochures design and layout tips

A high quality graphic is recommended by our graphic designers. The graphic should tell a story and encourage the reader to want to take advantage of the promotion. Design services are available if you need a fresh perspective. Our designers are experienced on both MACs and PCs and have worked across all industries. You can provide direction or give the designers free will. We will work with you to create a stand out piece. Include contact information in clear places for people. Include a phone number, address, website, email, fax and possibly a small map for businesses that serve a local audience.

Promotional Brochure Printing