A Promotional brochure is not only used for business-to-business, it can also be used for business-to-consumer practices. A promotional brochure is exactly what it sounds like. A brochure that focuses on promoting company events that occur either internally or externally. It promotes excitement and interest amongst employees or customers A promotional brochure may be used over and over again, driving up sales for an extended period of time. Promotions may occur before and after the holiday season. Promotions can be run to create a constant flow of income during seasonal changes in buying behavior. A promotional brochure generally includes the type of promotion, where, when and how it can be redeemed. The promotional brochure may have a short or quick time frame. One day events are often communicated through a promotional brochure. Local venues such as; night clubs and coffee shops use promotional brochures to promote their businesses. Print Lion can help you create high quality promotional brochures.
First, a promotional brochure can be used for:
Next, brochures can be broken down into specifics:
Writing for promotional brochures requires a headline that pops. This may be the most important text on a high quality, custom brochure because if it doesn't grab someone's attention than they won't read on and you may miss an opportunity for a sale. Couple your headline with a related graphic and you may increase visibility. The body text should vary in length and be composed of various short paragraphs. Promotional text using strong action verbs to encourage a purchase will help to create sales. Consider adding a perforated panel, allowing customers to have a free pass, coupon, or order form to take advantage of the promotion. Make sure that your font is readable at size 12 point font or larger.
The brochure end-user and topic should be considered when deciding on color choices. Typically, full color is used for promotional brochures. Color printing, combined with high quality graphics, creates a brochure that jumps out and grabs attention. Color meaning should also be considered whn designing promotional brochures.
Promotional brochures print well on 100 # gloss text stock. This is a high quality stock and works well for folded materials. Print Lion offers cusom quots for those in need of a custom stock.
A high quality graphic is recommended by our graphic designers. The graphic should tell a story and encourage the reader to want to take advantage of the promotion. Design services are available if you need a fresh perspective. Our designers are experienced on both MACs and PCs and have worked across all industries. You can provide direction or give the designers free will. We will work with you to create a stand out piece. Include contact information in clear places for people. Include a phone number, address, website, email, fax and possibly a small map for businesses that serve a local audience.
Print Lion has been printing promotional brochures for our over 25 years! Most brochures are folded, unless they are considered sell sheets. Various folding options are available including a half-fold, z-fold, tri-fold, gatefold and others. If you need a custom fold and size please fill out our custom quote form. Make sure that you place your order a few business days in advance to make sure that it can arrive to you before the event. Many events are time sensitive; therefore it is important to order with enough time.
Custom die-cutting is available for promotional brochure printing. Shrink wrapping and blind shipping are also available. Free brochure templates are available on our website! They are available for all sizes with each possible folding combination. Check your trim line and bleed lines before submitting your job for print.
For time sensitive brochures, consider using our direct mail service to get your promotional brochure into the hands of your customer quickly. Send us your current mailing list or ask us about getting a new list with our list acquisition services. We offer move-update services for your current list to reduce the amount of undeliverable brochures. Your mail will get into the hands of your customers more quickly using out in-house mailing service. Depending on the size of your brochure it can be folded down or tabbed to be mailed out. You can make you direct mail stand out by creating a custom size or using a catchy tag line.
If you are interested in promotional brochures, then you may also be interested in postcards and rack cards. These two products are great complements to promotional brochures. A booklet allows you to display all of your products and services. Create a promotional booklet to show all of the items that you have one sale. A calendar is a great give-away to offer customers because it is something that they can use and it reminds them of you daily as they check their calendar. Visit PrintLion.com and view all the printing services and products we have to offer.