Custom catalogs can be designed and printed to match any budget. Full color catalogs that use high quality graphics are sure to grab attention and bring in those hard-earned sales!
The art of catalog printing is one that can be found through experienced catalog printing companies. Seasoned catalog printers understand the necessity of a professionally printed catalog. When a catalog printer neglects to follow the standard practices followed by all catalog companies, the end result is poor catalog prints.
When printing a catalog be sure to research the catalog printing services offered by several online printing companies. Request a printers catalog sample from each online catalog printing company and review for quality. Many online printers will offer free print catalog samples, however a mailing fee may be assessed.
The goal of catalogs is to provide the customer with the information required to make the sale. The layout of the catalog print should be visually pleasing and easy to read. Large, high resolution graphics or photos are recommended by catalog printers in order to obtain the best catalog printing results. Place images in a logical formation, making the visual experience a pleasant one.
Consider the needs of the customer when writing copy. Copy, written for printed catalogs, that is too wordy will many times deter the customer from browsing the catalog, thus resulting in lost sales. Printer catalog copy, that is written direct and to the point, has an increased chance of improving the overall return on investment. Copy design flow should mirror that of the product images or graphics. A catalog printed on high quality stock will extend the lifetime of the catalog. Catalog printers recommend a gloss cover stock with a UV coating when printing catalogs.
Print a catalog using the catalog printing services available. Be sure to understand the printing specifications of catalog printers before beginning the design process. Following the printing specifications recommended by catalog printers will ensure that the printing process will be completed on time and under budget.
Print Lion is one of the many catalog printers that can provide you with the catalog design, marketing and printing services required to reach your customers and make the sale. Call us today at 1-800-257-8830 and learn how we can help you with your next catalog printing project.