Custom catalogs can be designed and printed to match any budget. Full color catalogs that use high quality graphics are sure to grab attention and bring in those hard-earned sales!
The catalog binding method being used when designing a catalog. Saddle-stitchin is the most cost effective and mailing friendly. The binding machine used is a saddle binder and has the capability of 100 pages with 3 knife trim and soft fold. Perfect binding, wire binding, spiral binding, and coil binding services are also available. The Muller Martini, eight pocket plus cover feeder machine has three knife plus fourth and fifth knife for soft fold capabilities. Print Lion offers printing professionals that will help you choose the catalog binding method that is appropriate for your next catalog printing.
As your team sits down to discuss your next catalog, it is important to keep the customer in mind. How will the catalog and its content benefit the customer and how are you going to feature that information in a format they will enjoy?
Design and layout are key elements of the catalog design process. When choosing a design, choose one that best relates to the customer base, one that gets your message across. Keep design relevant to the times and use a color pallet that is appropriate to your industry. A vertical or horizontal product layout can be used. It is important that the eye travels easily through each page. Does it make sense? A high quality, full color catalog should be free of clutter. By placing too many items on a page, the customer loses interest and this will ultimately result in lost sales. The design and layout chosen to display products should be consistent throughout.
Now that you have decided upon a design or theme, let’s discuss the cover. The cover needs to attract attention. If using a graphic, be sure that it speaks to the customer. The graphic should catch their attention and at the same time represent your company or product line. Companies often choose to feature a product or products on their front cover. Take advantage of the inside front cover by welcoming customers, offering them additional information about the company or product line. The inside back cover can also be used to display various pieces of important information.
As you begin laying out the product line, be sure to use high quality graphics when photographing. Quality and consistency help relay a feeling of professionalism and credibility to your catalog. The copy written should be informative and yet not too wordy. The customer wants to know the specifications and how your products will benefit them. Give customers the information they need to contact you such as a toll free number or web address, throughout the catalog. This will increase your chances of experiencing increased sales. Feature “New” or “Sale” items with an eye catching icon. Use them sparingly on each page. Offer items with complementary products to prompt impulsive sales. You can also increase your sales by placing items multiple times throughout your catalog.
Catalogs are sometimes considered booklets and can be used for purposes other than promoting products. Use them as an informational tool, updating clients about company happenings or by providing up to date industry information. Supplement your marketing folder with a catalog or booklet. Insert; flyers, sell sheets, business cards, stickers, rack cards, posters, and post cards into custom catalogs.
Consider choosing a catalog design company that has the ability to guide you along the design-through printing process. We at Print Lion, pride ourselves in offering a high-quality, custom catalog, brochure and booklet printing.
When printing online, we stand out from our competition, not only for our customer service and quality end product, but also because we accept all file types. The standard file types accepted are PDF and EPS. We offer 80# or 100# gloss text for self cover catalogs and 80# gloss text and gloss cover for plus cover catalogs. In need of a custom stock, please fill out a custom quote form. We suggest finishing your 4/4 (full color front and full color back) catalog with a UV protective coating. There are two standard catalog sizes. They are; 8.5 x 11 and 8.5 x 5.5. Use the custom quote form to request a custom size. The number of catalog page counts is endless however please note that there is an 8 page minimum. When designing a catalog on your own, please take advantage of our free design templates. They save you both time and money, instructing you on the bleed and trim lines necessary for a successful catalog printing. Perforations, die-cutting, laminating and foil-stamping services are also available. Design assistance is available by our award winning design team.
PrintLion.com offers an in-house mailing service that is both convenient and affordable. Move-update, CASS certification service is offered, as well as tabbing, ink-jet addressing and list acquisition.