Custom catalogs can be designed and printed to match any budget. Full color catalogs that use high quality graphics are sure to grab attention and bring in those hard-earned sales!
The thought of starting a bound catalog printing project may at first be overwhelming, however through this process, your company will learn more about itself, its competition and its customer base than ever thought possible. When beginning this process, it is important that you choose an online printing company that offers the custom services that will guide you through this intimidating process. We at Printlion.com offer the quality marketing, design and printing assistance you need to be successful. In order to succeed, you need a partner who can help, and we want to be that partner! Live chat will get you started designing your next bound catalog printing project.
Before you begin designing a full color catalog, you must first understand the market place. Marketing research is a tool that allows you to understand the wants and desires of your market and will ultimately aid you in the overall design of your full color catalog.
Review your internal resources before you begin this task. The bound catalog printing project quality is dependent upon the amount of resources in terms of money, time and effort you have available. In order to create a full color catalog at an affordable price, be creative when choosing your catalog printing options and services.
Dependent upon the demographics of your target market and general audience, you may receive different reactions to your design theme and message. By designing a color catalog that successfully speaks to both segments, you will have created a marketing piece that will help you gain market share and increase company profits.
It is extremely important that you review the marketing materials of your competition. Your catalog needs to stand out above theirs. The design and layout of your catalog needs to grab attention and needs to outshine that of your competitors. Compare and contrast products or services, and point out how your offerings stand above the competition. Your customer wants to know how you can benefit them, and by differentiating yourself from the competition, you will succeed.
Determine catalog goals. Is it a catalog that will be used to sell products or one that is meant to promote services or build relationships? When designing your catalog, take into consideration the goal of your catalog and what you have learned through market research.
One of the first steps needed to begin the design process is knowing your market. What are their needs, and can you meet those needs? How can you effectively attract the attention of your audience, and sell your product? Once you’ve learned about, and understand your market, you can begin designing a successful full color catalog.
Choosing a design or theme for your catalog can be stressful. There are so many factors to be taken into consideration. The type of industry you are in can play a key role in; theme, color scheme and layout. Choose a theme, color scheme and layout that will benefit your target audience. The design of your catalog should stand apart from the competition. A business to business catalog often takes on a more structured, industrial look. A business to consumer catalog tends to be more “fun” and colorful. Business catalogs often list their products, whereas consumer catalogs show their products on a model, or in a complementary setting. When using models, placement and eye direction should be taken into consideration. A model which is placed along the spine should be faced away from the spine. One that is placed along the outer edge of the page should face the direction of the spine.
The catalog cover needs to attract attention. In order to do this you must use a high quality graphic or photograph which summarizes the theme that is created in your full color catalog. If your company offers many catalogs throughout the year, emphasize the type of catalog that is received. Companies often offer sale, fall, winter, spring and summer catalogs.
Use the envelope to emphasize the theme of your catalog. A photograph, graphic or tag line can be added to your envelope, thus increasing the open rate.
A welcome statement can be shown on the inside front cover, and products can be promoted on the inside back and back covers of your catalog. By offering important contact information such as a toll free number or website, you will increase your ability to make a sale.
In order to help you create a successful color catalog printing, we offer a multitude of services. When you upload an EPS or PDF file, you will receive free PDF proofs almost immediately. We also offer free design templates that will save you time and money by providing the bleed and trim lines necessary for catalog printing. Our award winning design team is there to help you create a quality custom catalog. Marketing assistance is also available.
Self cover catalogs are featured on 80# or 100# gloss text. Plus cover catalogs are printed on 80# gloss text and 80# gloss cover stock. The size of paper used for larger catalogs is 8.5 x 11. Smaller catalogs use an 8.5 x 5.5 paper size. Custom stocks and paper are available by using a quick quote form.
We recommend using a 4/4 (full color front and back) for your next catalog. UV coating can be added to the cover or entire catalog for protection.
Catalog binding options available are saddle stitching, perfect and coil binding. Additional services available are perforation, laminating, foil stamping and die cutting to name a few.
Our in-house mailing services are affordable and convenient. We offer CASS certification, move update reports, list acquisition, tabbing and ink jet addressing.
If you would like assistance with your next bound catalog printing project visit us at www.printlion.com.