Custom catalogs can be designed and printed to match any budget. Full color catalogs that use high quality graphics are sure to grab attention and bring in those hard-earned sales!
Color catalog printing is one of the most popular methods used for direct mail marketing. Before your business begins this process it is important that you partner with a printing company that offers the printing services you need to become successful. The goal of color catalogs is to stimulate the viewer visually, with an end result of increased sales and market share. Our team of marketing and design professionals will provide the services needed to catapult you to the top of your industry. Speak with a print professional now using live chat and get started.
Many believe that marketing your full color catalog begins after catalog printing. This is not true. Catalog marketing begins even before the design process has been started. In order to produce a successful color catalog printing, one must first understand the market place. Marketing research is a tool that will help you understand your customer base and will help you design your next full color catalog.
By understanding the preferences of both your audience and target market, you will gain insight as to how your design will impact their purchasing decisions. There are instances where the audience (overall demographic) and target market (targeted demographic) react differently to marketing campaigns. Therefore you need a design that will attract both marketing segments.
Gain design inspiration by studying current advertising trends as well as the advertising efforts of your competitors. Differentiate yourself through design and content. Offer specific reasons why your product will benefit your customer vs. that which is offered by your competitors.
Review the resources available to you. Do you have the money, time and man power to create a high quality custom color catalog? If your resources are limited, be creative with the color printing options you choose. Brochures are also an inexpensive alternative to a large color catalog, and can be used as a supplemental piece which can be targeted to a smaller audience.
The goals of your color catalog printing should be specific. The theme and layout of your catalog is dependent on whether it is a product or service catalog. Catalogs of a more commercial nature tend to be list driven, whereas consumer driven catalogs promote products on models or in complimentary settings.
If you are purchasing a targeted mailing list and want to reduce your color printing costs, consider using a full color postcard to promote your catalog. Feature a product or service on your postcard and offer contact information which will direct the receiver as to how they can contact you to be added to your mailing list. You may even want to add a promotion, reinforcing the need for the customer to contact you. If you are not quite able to purge customers who haven’t purchased from you in a while, the post card can be used to reach out to them, suggesting that they contact you to keep receiving catalogs.
The design of your catalog needs to address the needs and preferences of your customer base. Review the marketplace and competitors and choose a design that sets you apart from the rest. Be colorful, and use high quality graphics or photographs. Be consistent with your design and layout throughout your catalog, as consistency adds credibility. When writing copy, be informative and direct.
Free PDF proofs are available by uploading an EPS or PDF file. All file types are accepted. Marketing and Graphic design services are available. Free design templates will help you save time and money by providing the information needed for color printing. Standard paper options are 8.5 x 11 and 8.5 x 5.5.
Self cover catalogs are featured on 80# or 100# gloss text. Plus cover catalogs are featured on 80# gloss text/gloss cover stock. We recommend that you use a full color front and back when you print your color catalog or brochure. A custom quote allows you to customize your catalog.
In-house mailing services such as CASS certification, list acquisition, move update reports, tabbing and ink jet addressing are available. Speak with a print professional and get started now using live chat.
Start you color catalog printing today at PrintLion.com.