Custom catalogs can be designed and printed to match any budget. Full color catalogs that use high quality graphics are sure to grab attention and bring in those hard-earned sales!
High-quality catalog printing is one of the many services offered at Printlion.com. We are a printing company that takes pride in offering you quality customer service during the design through catalog printing process. We have what it takes to fulfill your full color printing needs.
As you begin the process of preparing for your business catalog printing, take a moment to review the wide range of services offered to you.
Designing your color catalog may seem to be a daunting task however we offer you the tools necessary to succeed. Free design templates are available to the do-it-yourself designer. These templates will guide you through the trim and bleed line, requirements for your high-quality catalog printing. The advantages of using our free templates are that they will save you time and money.
Credibility is a key component required to increase your brand awareness and sale outcome. This can be obtained through the use of quality graphics, a consistent catalog layout, and by the information provided to the customer.
One method of forming your catalog's theme is to hold a brainstorming session with your marketing team. Review previous catalogs and those of your competition. Discuss current trends, industry news, and new products or services now being offered by your company. Any one of these items could be used as the basis for your new catalog theme and design.
Now that the theme is chosen, it’s time to choose a color scheme. Choose a color scheme that is relevant to both your industry and subject of your catalog. We suggest using 4/4 (full color front and full color back).
Your cover should reflect the theme of your catalog, and at the same time use either high quality graphics or photography. If applicable, place products or services featured on the front or back covers. Welcome your customers using the inside front cover of your catalog.
The cover and envelope are important as they draw the customer in. Sales will be lost if your piece is never opened. Place a graphic that complements your theme on your envelope. Accentuate the fact that this is a new or sale catalog.
Design the layout of your catalog so that your audience achieves a positive viewing experience. Realize this by not cluttering up your catalog pages with too many products or unnecessary information. Dummy or mock up catalog is a tool which can aid you in designing your product layout. A dummy is simply a rough draft which allows you to view and edit the catalog layout and content.
Verify that the eye moves freely through each page. As you photograph your product line place proofs onto the dummy using it as a guide for product placement. This will give you the ability to manipulate placement, and will also give you a feel for what the end product will look like.
Customers want to know how to reach you as easily as possible. Place your contact and website information consistently throughout your catalog.
The descriptive product copy should be informative and brief. Your customer does not want to have to wade through unnecessary information. They want to know how the product will benefit them.
For easy ordering, add a perforated size chart or order form to the center of end of your catalog.
Business cards, rack cards, sell sheets, stickers and posters can also be inserted into your catalog.
All file types are accepted. In addition to the standard paper stocks and sizes available, we also accept custom orders using our custom quote feature.
A protective UV coating is available on the entire catalog or cover. Other printing services available are; saddle stitching, perfect or coil binding, laminating, foil stamping and die-cutting.
PrintLion.com offers a convenient, cost-effective mailing service that features move update, list acquisition, ink jet labeling and tabbing services.