Custom catalogs can be designed and printed to match any budget. Full color catalogs that use high quality graphics are sure to grab attention and bring in those hard-earned sales!
Print Lion's catalog printing color recommendation is that you use a 4/4 (full color front with a full color back). We offer quality catalog printing services which will help your business achieve success! This printing company has a goal of becoming your partner; helping you design and market your business or product line through the many services offered.
As you begin preparing for the catalog printing color process, there are many tools available to guide you through. If you decide to design a custom color catalog on your own, take advantage of our free templates. These templates will save you time and money by providing the trim and bleed lines necessary for a seamless full color printing. If you need assistance in designing your catalog, we offer a team of award-winning designers, who have years of experience, and are willing to help.
When designing your catalog, it is important to choose a story line that is relevant and speaks to your customer base. To complement your theme, choose a color pallet that best represents your company and your industry. It is important that your color and theme be consistent throughout the entire process. The envelope you design should reinforce your catalogs design. Don’t be afraid to use color on your envelope. Remember that the envelope is the first thing the customer sees before viewing your catalog and you want to entice the receiver into opening. Now that the envelope is opened, you have the unveiling of the cover. It is important that your cover grabs attention. Do this by using vibrant colors, an incredible graphic, or feature new or sale items. Feature a welcome statement, company or industry information on the inside front cover.
Now that we have the theme, color scheme, envelope and cover designs complete, let’s think about the catalog layout. It is important that the layout of your catalog remain consistent and informative throughout. The customer wants to know what you have to offer, and how you and your product line will benefit them. Do this by using quality photography, design and a quality printer. Do not over stimulate the viewer by placing too many items on one page. While new and sale icons are recommended, don’t over use them on any one page, as the brain will begin to dismiss them, as they are now a standard page feature. Products can be placed in single or multiple sections throughout your catalog. Show complimentary items to a single product in order to help influence additional sales. Speak with a print professional now, by taking advantage of our live chat feature.
When you are ready to upload your catalog design, it is important to note that we accept all file types. EPS and PSD files are standard. We offer self cover and plus cover stock options. Free templates save you time and money, and guide you through the trim and bleed lines necessary for a seamless printing process. Standard templates are 8.5 x 11 and 8.5 x 5.5. Free PDF proofing is also standard. Our graphic design and marketing services are here to assist you.
Catalogs are a great way to get you and your product or service into the market place. They can be mailed or manually distributed. Consider adding a business card, sell sheet, rack card, post card, poster or door hanger to your catalog. You can even supplement your marketing presentation folder with a catalog.
Custom stocks are available by completing the custom quote form. The standard stocks offered are; 80# or 100# gloss text for self cover catalogs and an 80# gloss text with an 80# gloss cover for plus cover catalogs. To protect your catalog consider adding UV coating to your cover only or entire catalog.
When you are thinking about your product offerings please note that the number of pages offered in your catalog are endless. Keep in mind that there is an eight page catalog minimum.
Multiple bindery options such as saddle stitching, coil and perfect binding are available.
An in-house mailing service is offered and is both convenient and inexpensive. This service saves you time and money. CASS certified move-update, list-acquisition, ink-jet adressing and tabbing services are also available. Let's get started with Print Lion, the Lion and Printing.