Custom catalogs can be designed and printed to match any budget. Full color catalogs that use high quality graphics are sure to grab attention and bring in those hard-earned sales!
Catalog printing costs can at times be extremely high. Deciding how to market your products or services in today’s economy is one of the most important decisions a company has to make. No matter what size, your business does have the ability to market your products or services through the use of a custom, full color catalog. Printlion.com can help you keep catalog printing costs down. Our free templates save both time and money by providing the bleed and trim lines necessary for a flawless catalog printing. Free live chat is offered, enabling you to speak with a print professional who can answer all your design and printing questions. After uploading your files, a free PDF proof is provided. Your free PDF proof is available within minutes by using an EPS or PDF file. All other file types are accepted; however, do not provide the proof as quickly. When researching online printers, choose a printing company that offers the printing services needed to help you succeed. If you need assistance in designing your color catalog, our award winning design team is there to help. We also offer marketing services, providing you with the professional one on one attention you deserve.
If you are new to the steps needed to design your catalog, don’t fear because we are here to help. First, come up with a concept. Look around…Are you offering a new product or service that sets you apart from your competition? If so…use it as your building block. Choose a color scheme that best represents you or your industry. Then decide the layout of your catalog. Consider grouping your products into categories, and section your catalog appropriately. Be sure to use quality photographs or graphics, as this will add credibility. Create a positive viewing experience by formatting your product line in such a way that it makes sense to the eye. Don’t place too much information on any one given page, as this becomes overwhelming to the viewer. Your customer wants to know how your products or services will benefit them. Therefore it is important that you are informative and to the point. No one really pays attention to flowery copy. Your contact information should be shown throughout your catalog. This will make contacting you easy. Use the cover of your catalog as a tool to entice your customer into opening and buying from you. Also consider placing a photo, graphic or tag line to your envelope. These two methods will help you increase your open rate.
Consistency throughout the catalog, whether it be; layout, design, color or information, is needed to represent yourself as a professional, reliable and credible vendor. Think outside the box when marketing your catalog. Keep catalog costs down by printing a brochure or postcard. These items can be mailed to prospective customers, or those who haven’t purchased from you in a while. Promote your contact information for catalog requests. Offer a discount or promotion to entice them to buy.
When marketing a large catalog, consider adding sticker flags to the catalog. This will allow customers to tag items they are interested in. Include a business card, sell sheet, postcard, book mark or door hanger to your catalog. These items may remind them of you in the future. Your catalog can also be used to supplement your next marketing presentation.
Color catalogs are a great way to reach out to the marketplace. They afford you endless page counts. By choosing Print Lion, you now have access to; self cover and plus cover stock options, design and marketing services, free templates and PDF proofs and direct mail services.
UV coating is available for protecting the catalog or cover. Standard paper for self cover catalogs is 80# or 100# gloss text, and plus cover catalogs are on 80# gloss text and cover. Large catalogs use an 8.5 x 11 page size and smaller catalogs use 8.5 x 5.5 page size. Request a custom quote for custom orders.
Catalog binding can be done using saddle stitching, perfect or coil binding.
In-house mailing services offering CASS certification, move-update reports, list acquisition, tabbing and ink jet addressing.
Visit Print Lion and learn how we can help you create quality catalogs while at the same time helping you to keep catalog printing costs down.