Custom catalogs can be designed and printed to match any budget. Full color catalogs that use high quality graphics are sure to grab attention and bring in those hard-earned sales!
Every business needs a marketing tool in order to sell their products or services. Catalogs are still the most popular method used. Many feel as though it is impossible to create a catalog to which your customer base will fall in love with, however it is achievable. You too have the ability to create catalog printing designs through the use of high quality graphics and interesting content ideas. The best way to create a successful catalog design is to learn about your target audience. How does your product affect their everyday and business lives? What elements influence their buying decisions, and how can you tie your offerings to them? Once these questions have been answered, you can look for a design element that speaks directly to them.
The theme and color scheme used during catalog production should be consistent and relevant to your industry. Your catalog printing designs speak volumes, and therefore it is important that you use materials of the highest caliber. The images used must be of a high resolution. In order to achieve a high quality end product, it is suggested that your images be of 300 dpi, and that you text be of 400 dpi. We do not recommend that you use images from the web. The resolution may be set lower, and therefore compromise print quality.
The layout of your product line should be visually pleasing and must make sense to the eye. Products can be paired with complementary items. This practice will increase your sales results. When writing descriptive copy, keep it simple. Offer facts and benefits. Too much or unnecessary information has the ability to turn off your customer, thus resulting in lost sales.
We all realize that catalog printing can be a costly venture. In order to reduce your overall costs, consider creating a complementary brochure, or promotional postcard providing contact information. These items can be targeted to potential customers and those who haven’t purchased in a while, but you don’t want to drop them from your mailing list. Offer a discount or promotion, thus prompting this demographic to contact you for a catalog, and ultimately buy from you.
The catalog printing design you have created, can also be integrated with your next marketing presentation. Supplement your next business meeting with your color catalog, a sell sheet, postcard, rack card or door hanger.
In order to grab attention we suggest a 4/4 (full color front and full color back) color option.
Standard page sizes are 8.5 x 11 and 8.5 x 5.5. 80# or 100# gloss text is used for self cover, while 80# gloss text and cover is recommended for plus cover catalogs.
The most popular page count is 16 and 32.
We accept all file types. Free PDF proofs are immediately available by using an EPS or PDF files. We also offer; endless page counts based on bindery methods, graphic and marketing design services, free design templates, custom quotes, and live chat with a print professional to answer all your design and printing needs.
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