Custom catalogs can be designed and printed to match any budget. Full color catalogs that use high quality graphics are sure to grab attention and bring in those hard-earned sales!
Catalogs, sometimes referred to as booklets are used in virtually every industry for many purposes. Catalogs are most commonly used to promote or sell products and services. The number of catalog printing options is vast, allowing you to promote your business professionally and economically. Printlion.com offers printing services that will help propel your business to the next level. We are a custom printing company whose focus is on you. Whether you are preparing a design for a booklet printing, or sending a full color catalog printing to press, we are here to help you succeed. Speak with a printing professional now using live chat and review all your catalog printing options.
Before you begin the design process, it is crucial that you study your market. By paying close attention to research, you will have the tools necessary to create a competitive and successful color catalog.
Begin by reviewing both the audience and target market, as they will have different reactions to design messages and themes. By combining the preferences of both demographics, you will have created a catalog that will help in getting your message across.
Review the products, services and catalog designs of competitors. The design of your catalog should be original. Focus on products or services that set you apart from the rest. Your customer wants to know how your products or services will benefit them, and why they should purchase from you, as opposed to the competition.
Access your resources. Before you launch a marketing campaign, it is imperative that you have the necessary resources to complete your project. Review all the catalog printing options afforded to you, and make informed responsible choices. If your budget doesn’t support your objective, consider reducing the size of your catalog. By doing so, you can produce a quality catalog at a fraction of the cost. Costs can also be reduced by segmenting the methodology used to reach out to your markets.
By sending an informational postcard, stating that a response is needed to receive a catalog, to those who haven’t purchased from you in a long time will reduce your catalog printing costs, while at the same time maintaining your contact goals. A small brochure promoting new or popular items, will also give you visibility in the market place and will create interest.
Shape the design of your catalog around your primary goal. Will your catalog be used to sell products, or is it more for relationship building? The design of your catalog will benefit greatly by taking into consideration catalog goals, and marketing research.
In order to achieve an eye catching catalog design, begin by reviewing and analyzing other designs, determining what you and your customers may like and dislike. Take these ideas into consideration as you begin designing your catalog. In order to be successful, you must take your catalog to the next level.
The use of a consistent theme and color scheme, along with high quality photographs or graphics will relay a sense of credibility to the end user.
Catalogs are a visual tool and must be treated as such. Traditional product catalogs promote their line in a more listed format. This adds structure, and helps the viewer maneuver easily and freely throughout the catalog. Companies that promote clothing or household items have the ability to show these products on models or in settings that appeal to the end user. This method is not structural, however is visually pleasing and effective.
The creation of the color catalog cover is the first opportunity you have to entice the customer. The catalog cover should consist of a heavier stock, and contain a colorful high quality photograph or graphic. If the catalog you are selling is a sale catalog, be sure to promote this on your full color cover. It is important that your name and logo be visible on the front of your catalog. The back of your catalog can highlight promotional and contact information. If you are placing your full color catalog in an envelope, consider building upon your catalog cover, by promoting your sale or special event on your envelope.
The information provided when writing copy should highlight the specs and benefits. Copy can also be used to break up the background.
Printlion.com offers many catalog printing options. As you begin, by uploading an EPS or PDF file, you will instantly be eligible for a Free PDF proof. Although all file types are accepted, not all files qualify for the instant proof. In order to save you time and money, we offer free templates. These templates will inform the do it yourself designer of the trim and bleed lines that will ensure a professional and problem free color printing. If you need assistance designing your color catalog, our team of award winning professionals is there to help. Marketing assistance is also available.
When designing your full color catalog, one of the options we suggest is that you use a 4/4 or full color throughout your catalog. We also suggest adding a protective UV coating to the catalog cover. You can also consider adding this coating to the entire catalog.
Self cover catalogs use either an 80# or 100# gloss text. Plus cover catalogs traditionally use an 80# gloss text and gloss cover. Custom paper and stocks are available using our custom quote form.
The options for catalog binding are saddle-stitching, perfect and coil binding. These binding methods allow endless catalog page options.
Other services offered are; perforations, die-cutting, foil stamping and laminating. Speak with a representative to review all your options using live chat!
Catalogs often are used as direct mail pieces as well as supplemental marketing material. We offer affordable in house mailing services that will help save time and money. Whether you require list acquisition, CASS Certification, move update reporting, ink jet addressing, or tabbing services, we have the ability to help you complete all your marketing tasks. Speak with a print professional today and learn about all our catalog printing options. live chat or visit Printlion.com and get started now!