Custom catalogs can be designed and printed to match any budget. Full color catalogs that use high quality graphics are sure to grab attention and bring in those hard-earned sales!
Creating a custom, full color catalog does not need to be expensive. Catalog printing prices can be kept in line by choosing a printing company that offers the printing services your business needs to streamline the entire design, printing and distribution process. Not all catalog printing companies are the same. The catalog printing prices offered by one company may be lower than others, and does not mean they will produce a quality product. Choose a catalog printing company with a reputation of professionalism. Remember you are the customer, and in order to achieve a successful catalog, you need a company who partners with you. Printlion.com is the company you need to help you achieve the goals you so rightly deserve, through the use of the many services provided.
Marketing research is one of the tools you will need to help create a successful catalog marketing campaign. It is important that you understand the preferences of both your current customer base and your target market. What these demographics expect from you may be different, and it is important that your catalog have the ability to reach out to both audiences.
Use current trends and designs of other companies to draw inspiration for your next catalog design. Choose a concept that moves you, and one which you feel will speak to your audience.
It is important that you know what your customer is doing. How do they design their catalog, and what products and services do they offer? Separate yourself from your competition. Focus on your core competencies. Focus on the products or services that set you above the rest. Your customer wants to know how your products or services are better than the competitions and how they will benefit from them.
Determine the resources available to you. You can keep prices down, and still produce a high quality color catalog by simply reducing the size of your catalog. The Catalog printing price can also be reduced by taking advantage of other promotional products.
Rack cards or brochures can be displayed, offering contact information for those who are interested in receiving a copy of your catalog.
A post card can be used for two purposes. You can send a postcard to potential customers, who are acquired from a purchased list, a postcard advertising your products or services, prompting them to contact you to receive your next catalog. Customers who have not purchased from you in a few years can receive a postcard asking that they contact you to stay on the list before being purged.
Creating a catalog that draws attention and is successful in producing increased sales is achievable. Determine your primary goal, and shape your design around it. Catalogs can be used to sell both products and services.
The theme, color scheme and layout of your catalog should be consistent throughout. This adds credibility to your company and the products or services offered. Don’t forget that catalogs are a visual tool, and must be pleasing to the eye of the receiver. The eye of the customer must flow freely through the catalog. Many companies use a traditional layout of listing when promoting their products. This method of promotion is generic, but is well received by the business community. Companies that offer apparel or home goods often display their products on or in complementary environments. This method not only informs the user through copy, but also gives a visualization of how the products can be used.
All file types are accepted, with PDF and EPS standard. Free PDF proofs and free templates are available. Printlion.com offers marketing professionals who are there to assist you with all your marketing and printing needs. We also offer the services of our award winning design team. Learn more about all the services offered by speaking with a print profession now, using our live chat service.
Saddle-stitching is the most popular and cost effective form of binding. We also offer perfect and coil binding.
A UV protective coating can be added to your catalog or cover. Self cover catalog paper uses 80# or 100# gloss text, and plus cover catalogs traditionally uses 80# gloss text and cover. Larger catalogs use an 8.5 x 11 paper size while smaller catalogs use 8.5 x 5.5 paper size.
In-house mailing services offering CASS certification, move-update reports, list acquisition, tabbing and ink jet addressing.
Visit www.printlion.com or use our live chat system to speak with a professional now!