Custom catalogs can be designed and printed to match any budget. Full color catalogs that use high quality graphics are sure to grab attention and bring in those hard-earned sales!
Catalog printing projects are often thought of as intimidating, but given the proper tools can be a fun and rewarding experience. Your business has the ability to design and produce a quality, full color catalog that can increase sales potential and company reputation. Not all catalog printing projects are the same, so it is important that you review all market research available to you to ensure that the color catalog you design hits the market targeted. Print Lion offers design, marketing, printing and mailing services that will help you succeed in all your catalog printing projects.
When choosing a printing company, one of the key elements to look for is the printing services they offer. They should have the ability to cater to your needs, and be a partner in achieving a successful catalog printing project.
In order to produce a successful catalog design, you must take into consideration the industry you are in, the customer being serviced and the type of product or service being promoted. A successful catalog design is one that is timely, eye catching and informative. When beginning catalog printing projects, it is important to note that color is one of the key elements of design. You must also ensure that you keep the theme and color scheme consistent throughout.
The cover of your catalog is the first design element the customer sees and must grab their attention. If your catalog cover does not succeed, the chances of your catalog being viewed are reduced greatly.
Customers want to be informed. They want to know how your product or service will benefit them. If you can prove to your customer, through informative copy writing, how your line of products or services is better than your competitors, you will gain both market-share and profit dollars.
Catalog printing is the most popular method of getting your products or services to a targeted segment of the population. Marketing research is one of the key tools used to determine the appropriate demographic, and design. Market research will also aid in keeping your catalog print costs down.
Reviewing the promotional materials of your competition will allow you the opportunity to expand your design horizon. The information provided in your competitions materials, will give you the ability to toot your own horn! By focusing on the benefits of your products and services, and how they differ from your competitors, you will prove to your customer that your offerings far out-weigh theirs.
If you are purchasing a mailing list, however are concerned about the cost of producing and mailing to that entire list, consider using a postcard to promote your catalog. Postcards offer valuable contact information, instructing the prospect as to how they can be added to your mailing list, thus receive your catalog.
Consider supplementing your catalog with; sell sheets, rack cards, posters, stickers and business cards. Reflect the theme of your catalog cover on your envelope. Your next marketing presentation can be enhanced with a catalog or brochure.
All file types are accepted however EPS and PDF are standard and offer immediate free PDF proofs. You have the ability to choose a self cover or plus cover stock option. There is an eight page minimum catalog page count. The most popular pages used in catalog printing are 16 and 32. An 80# or 100# gloss text is available for self cover catalogs, or choose an 80# gloss text with an 80# gloss cover for your plus cover catalogs. Custom stocks are available by using the custom quote form provided. The standard catalog paper size is 8.5 x 11. For smaller catalogs, we suggest 8.5 x 5.5. We recommend using a 4/4 full color for your next catalog or brochure. Protect your catalog with a UV coating. Saddle-stitching, coil and perfect binding, laminating, die-cutting and perforations are available.
Professional marketing services are also offered at Printlion.com. We can also help you design your next catalog with the help of our award-winning design team. Save time and money by taking advantage of our Free design templates and Free PDF Proofing. Perforations, die-cutting, foil stamping and laminating are also available. Live chat to speak with a professional now!
Our in-house mailing service is convenient and affordable. Cass-certified, move-update services, list-acquisition, tabbing, and ink jet addressing services are available.
Catalog printing projects are easy, fast and affordable at Print Lion.