Custom catalogs can be designed and printed to match any budget. Full color catalogs that use high quality graphics are sure to grab attention and bring in those hard-earned sales!
As your company begins sifting through the multitude of online catalog printing suppliers, it is important that you chose a printing company, like Print Lion, offering the services and individual attention your catalog printing deserves. Your business has the ability to create a direct mail, custom color catalog that will increase sales potential, while at the same time increasing market share. If you prefer to design your own full color catalog, we offer free design templates. These templates help you save time and money by providing the information needed for a fast and error free color printing. Not all catalog printing suppliers offer design, marketing, printing and mailing services. Review the many printers offering online services. Choose a printing company who has the ability to focus on you. Printlion.com will partner with you to create a one of a kind catalog that will launch you onward and upward! We can even help you with your next brochure printing, commercial printing or magazine printing project. Speak with a print professional now using live chat!
Marketing and designing go hand in hand when preparing for your next printing project. Before you begin designing, look at the audience, target market and competition. Understanding these three segments will give you the ability to distance yourself from your competition, while at the same time attracting the attention of both your audience and target market. You might be asking “why do I need to understand the audience and target market?” Your “audience” is the overall end user, all demographics which may be using your product or service. The “target market” is the targeted segment of your entire demographic. It is possible to gear your design to one segment, while at the same time alienating the other.
Review all available resources. Understand what you are working with in terms of time, money and human resources before beginning the design through printing process. Costs can be kept in line by creating a smaller catalog than you had originally anticipated. You may also want to consider printing a brochure that features a limited number of items, yet still has the ability to create sales and increase your customer base. A postcard can be used to mine for new customers, while at the same time enticing customers who haven’t purchased in years to request your catalog and stay on your mailing list.
Catalog goals dictate layout design. When reaching out to a commercial market, your design layout may be more listed. Consumer based marketplace is attracted more to product association. Consumers want to see how products look on models or how they look in targeted settings.
Now that all research is completed and you understand the market and goals of your catalog, it is time to begin designing. Color is one of the key elements used when designing catalogs. We suggest that you use a 4/4 (full color front and back) when preparing for your catalog printing. High quality photographs or graphics should be used throughout your catalog. This will help to increase the catalog printing quality. Copy writing needs to be informative and to the point. The end user wants to know why they should buy from you.
The catalog cover needs to attract attention, as this is one of the first elements of the color catalog they see. Consider adding a tag line, graphic or photo to your envelope. This action will help to improve the open rate. Consistency throughout the catalog, whether it’s through graphics, copy writing or layout, is essential as it relays a sense of reliability to your company and its offerings.
Free design templates are offered to help you design your own catalog, saving you time and money. By using live chat, you will have the ability to speak with a marketing or design specialist who can help you begin your catalog printing process.
80# and 100# gloss text is offered for self cover catalogs, while plus cover catalogs are featured on 80# gloss text and gloss cover. Standard paper sizes are 8.5 x 11 (large catalogs), and 8.5 x 5.5 (small catalogs).
In order to receive a custom printing quote that meets your needs, a custom quote form is available.
4/4 color options is recommended, along with a protective UV protective coating.
Additional catalog services offered are; saddle stitching, perfect binding, coil binding, laminating, foil stamping, die-cutting, in-house mailing services, CASS certification, move update reports, list acquisition, tabbing and ink jet addressing. Visit Print Lion and get started with your catalog printing today.