Custom catalogs can be designed and printed to match any budget. Full color catalogs that use high quality graphics are sure to grab attention and bring in those hard-earned sales!
Catalog printing is now easier than ever as catalog printing companies are now providing their services online. Catalog printers realize that the internet has changed how many companies and consumers do business today, and in order to reach new customers and increase sales, they too must change the way they do business. A catalog printer that is serious about providing quality catalog prints to their customers will continue to offer the same attention to detail as experienced through traditional channels.
When choosing to use a catalog printing company that makes their services available online, it is important to review all the catalog printing services available. Catalog companies are not equal. Paper types, quantities and print catalog options differ among online printing companies.
The first step to occur before placing a printing catalog order is to review all catalog print costs. The more options print catalogs feature, the higher the printing costs. Look for a printer catalog company that offers free instant price quotes on their website. This feature will help to ensure that the budget is adhered to. If the printers catalog specifications are not met online, a custom quote option is commonly made available by online catalog printers.
Review the quality of a previously printed catalog by requesting samples from prospective printing companies under consideration. This will help to determine the company that will be called upon for the next catalog printing project.
Catalogs speak volumes. The design of successful catalogs is critical to its success. Every catalog printed should consist of its own theme. When seeking inspiration, look to current trends and events. It is also important to keep the customer in mind when choosing the theme of the next catalogs design. After choosing the theme to be used, it is then necessary to determine the color scheme and design layout. Consistency throughout the catalogs design is essential as it adds credibility.
The catalogs cover must attract attention, creating the visual interest required to entice the reader to open, review and purchase. A featured product and suggestive copy are design elements that will aid in the success of the printed catalog. High quality graphics or images combined with well written to the point copy that informs the customer of benefits are key components used when printing a catalog. In order to create a pleasurable reading experience, avoid placing too many products on an individual page. Copy should be placed logically, enhancing the graphical elements.
Print a catalog that is user friendly by grouping products or services into categories. This allows customers to find what they are looking for easily. Sale products have the option of being placed multiple times within the printed catalog. Amend the SKU for easier sales tracking of sale items that are viewed multiple times throughout the catalog printing.
Standard catalog paper offerings are; 80# and 100# gloss text for self cover catalogs, as well as 80# gloss text with an 80# gloss cover for plus catalogs. 8.5” x 11” and 8.5” x 5.5” are typical catalog sizes. Many catalog printing companies offer custom stock and size options. The most popular page counts are 16 and 32. There is an 8 page minimum and page counts are in multiples of four. The most attractive color option for catalog printing is 4/4 (full color front with full color back). A UV coating is recommended for the entire catalog or cover. This coating extends the life of the catalog as well as provides a professional finished look.
Professional catalog printing is available from Print Lion. Call 1-800-257-8830 and learn more about the many design, marketing, mailing and printing services offered.