Custom catalogs can be designed and printed to match any budget. Full color catalogs that use high quality graphics are sure to grab attention and bring in those hard-earned sales!
Saddlestitch catalogs are one of the most popular is the most cost effective catalog printing and binding method used today. Saddlestitched catalog printing offers a quick turn-around time. It is one of the most versatile forms of binding as it accommodatees both large and short runs. Self cover and plus cover paper options can use this method of binding. Your full color catalog can be done in a wide range of sizes. This particular binding method can be used when a 3 hole-punch is needed for placing the catalog in a 3 ring binder. Designing your catalog is made easier through saddle-stitching, allowing you to span your image across two pages. Ink options are unlimited. Print Lion is an experienced Saddlestitch catalog printer, offering a wide range of marketing, design and printing services.
As you begin creating saddlestitch catalogs, we recommend that you limit the page count to 64 in order to achieve the best appearance. Although we can effectively saddle-stitch up to 100 pages, anything above 64 pages becomes too bulky to fold properly. By limiting the page count you will have the ability to achieve a nice flat appearance.
When designing the layout of the catalog, it is important that you leave enough blank space around the margins to avoid the loss of content due to trimming. Please note that unlike perfect binding, it is impossible to place a design on the spine of saddlestitch catalogs.
Vibrant, dynamic, full color catalogs are a great tool to be used to promote your company, product or service. Individuals receive approximately ten catalogs a week! The design of your catalog must reach out to customers in a way that grabs their attention. It is imperative that you stand out from the competition. Be the leader of the pack and do your research. Meet with your marketing and design teams to discuss current trends, and industry changes. If you are offering a new product or service that sets you apart from your competition, let that be the focus of your next catalog. Incorporate seasonality into your design. If you need assistance designing and marketing your catalog we offer the service you need. Live chat will allow you to speak with a print professional.
Deciding upon a catalog layout can be an overwhelming task. A dummy or mock up catalog offers the flexibility required when choosing a layout design. After deciding upon the layout, the dummy can be used during the design through the printing process. Increase the value of your catalog by incorporating an eBook strategy. This strategy is accomplished by breaking your catalog up into categories. Products have be shown multiple times throughout a catalog. When creating a dummy eBook, determine the number of products to be shown in each category and create templates to which you can place a sample of each photography proof. This process is beneficial to the catalog designer, and can also be used during proofing.
Create a visually pleasing experience by using a layout that makes sense to the eye, and is not visually overwhelming. By placing too much information on each page you will lose the attention of your audience.
Copy writing is second only to photography. Products that are photographed well, will entice them into reading about the products benefits. Copy should be short and informative. Sprinkle eye catching icons throughout the catalog that feature “New” or “Sale” items.
Do not overlook the cover of the catalog. Other than the envelope, it is the design element that reaches out to the customer, inviting them in to look around. It is essential that you use an eye-catching, high quality graphic or photograph.
A high quality catalog speaks for you. Perception matters. You want to be perceived as a company that is both professional and offers quality products or services. This perception can only be achieved by producing a high quality catalog. The catalog must be informative, consistent in both design and layout, use high quality graphics and be printed by a printing company that offers quality services.
Catalogs can be used to promote your business, services, products, and industry information. Distribute your catalog through direct mail, place them at your next trade show or feature them in your place of business. Supplement a marketing presentation folder with a catalog, brochure, post card, rack card, business card or poster.
Choose from full color, black ink only or any ink color combination you like. Color adds minimal weight, therefore helping to reduce shipping and mailing costs.
The standard saddle-stitch sizes offered are; 8.5 x 11 and 8.5 x 5.5. Printlion.com also offers standard 80# or 100# gloss text for self covers and 80# gloss text with an 80# gloss cover for your plus cover catalogs.
If you are interested in placing a custom order you may use the custom quote form or speak with a print professional using our live chat feature.
A minimum eight page count is required however the maximum page count is endless. The most popular page count is 16 or 32 pages.
All file types are accepted. A free PDF proof is also provided. Take advantage of our graphic design or marketing services. Free templates are also available for the DIY designer.
Perfect binding, coil binding and saddle stitching bindery services are available.
Affordable and convenient in-house mailing services are offered. We feature CASS certification, move update, list acquisition, ink jet addressing and tabbing services. Visit Print Lion today and learn how we can help you design, market and print saddlestich catalogs today.