Custom catalogs can be designed and printed to match any budget. Full color catalogs that use high quality graphics are sure to grab attention and bring in those hard-earned sales!
Before you begin your standard catalog printing, it is imperative that the business you have chosen to print your catalog offers quality printing services. The end product is what will drive your sales and if your catalog does not prove visually stimulating, it may become a loss leader. Printlion.com has a proven history of printing catalogs and is one of the leaders in standard catalog printing. Let our team of print professionals help you design the catalog that will set you apart from the rest.
A catalog is the marketing piece that is going to launch your products or services into the realm of success. The sole purpose of this tool is to make the audience aware of the products or services being offered. In order to do so, you must attract their attention. First consider your target market. Make sure that the message you are sending speaks to the customer. Differentiate your catalog from previous catalogs and your competition. Use a cover graphic that best depicts your message or choose feature products from your product line. Keep your catalog relevant to the times. Consider a welcome message on the inside front cover. This message can be used to promote your company core beliefs. The layout of your catalog needs to be consistent throughout. When differentiating product lines use a page, similar to a chapter page, to featuring a graphic and copy that best describe the section the user is about to enter. Don’t forget to include your company website and a 1-800 phone number consistently throughout your catalog. A perforated order form and or sizing chart can be added to either the center or back of your catalog for easy ordering. Use eye-catching graphic icons to promote sale and new items throughout your catalog. Sale products can be featured in multiple sections.
When the catalog printing process is complete, the typical method for marketing catalogs is through the mail. Don’t forget that catalogs can be displayed at your place of business, at trade shows, given away during a presentation, and are increasingly placed on the web. Even though more and more people are turning to the web, they also like to refer to the printed catalog when deciding upon a purchase. Catalogs can be used to promote company or industry information, product or service information and to feature sales or new products.
Print Lion offers many features. Standard file types are PDF and EPS. However we accept all file types. We offer multiple catalog printing services such as; Graphic Design services from an award-winning graphic design team, Marketing Services from skilled marketers, and in-house direct mail services. Free templates save you time and money, Free PDF proofing, and live chat with a print professional. Self cover and plus cover stock options are available, as well as multiple bindery options.
The standard paper options are 80# or 100# gloss text for self cover catalogs 80# gloss text with an 80# gloss cover for your plus cover options. Standard paper size options are 8.5 x 11 and 8.5 x 5.5 for small catalogs. Custom sizes are also available using our custom quote feature. When considering page count we do require an eight page minimum. Pages are in multiples of four and the most popular page counts are 16 and 32. UV coating offers a protective finish and is available for the entire catalog or just the cover. We recommend that you use a 4/4 (full color front and back) for best production purposes. Saddle stitching is recommended, while we offer perfect and coil binding. Laminating, foil-stamping, die- cutting, perforation, marketing and graphic design services are also available.
We offer an affordable and convenient in-house mailing service for your next standard catalog printing. We are CASS certified and offer list acquisition and move-update services. Ink jetting and tabbing services are available. Roar like a Lion and get started today!