Monthly Archives: July 2011
The History of Printers Alley
Ok…so you think the history of printing is pretty boring. But let me tell you, there are some facts that may just surprise you. Did you know that the now famous “Printers Alley”. a hot-spot for night life in Nashville, … Continue reading
Foil Stamping Tips
An element of design that offers a level of sophistication is foil stamping. Whether you are creating a custom presentation folder or an eye catching, high end catalog, foil stamping is one option that propels your product to the next … Continue reading
InDesign Saves Production Time
Designing a catalog, booklet or brochure may appear to be extremely time consuming. A tool such as InDesign can save valuable production time. The beauty of InDesign is that it allows the designer to automate the design process, while at … Continue reading
Working with a Commercial Printer
Now that you’ve chosen to work with a commercial printer over printing your next promotional piece from a desktop printer, there are a few things you need to consider before going to print. Determining a budget is first on the … Continue reading
Design Inspiration
Beginning the design process for any industry is often a bit scary. Designing the perfect catalog, booklet or brochure is an art. A designer must have a clear understanding of the product or service, its audience and the client they … Continue reading
Designing a Fabulous Poster
Posters are effective marketing tools if done properly. Before you begin the design process, it is important that you do your homework first. Have a clear understanding of what and who you are designing for as well the posters display … Continue reading
Printing Tips to Save Money
When beginning your next marketing project, the first step to saving money is to review the budget. You may have had your heart set on promoting your business, product or service with a fabulous full color catalog however it may … Continue reading
Successful Print Ads
Through the years the look of print advertising has changed, however the fundamentals remain the same. Successful print advertising designers and marketers follow a few simple steps that keep them on track when designing print advertisements. Understanding the product or … Continue reading
The Importance of Color
Designing promotional materials can be creatively fun yet difficult at the same time. In order to design an effective promotional piece such as a catalog or brochure, one must first have a clear understanding of the corporate image, the product … Continue reading
Celebrate our Freedom
Celebrate our Freedom with family and friends this holiday weekend. Here’s a preview of what’s to come. Print Lion hopes you have a wonderful 4th of July. 4th of July Fireworks