Monthly Archives: September 2011

Digital vs. Offset Printing

Is there truly a difference between digital and offset printing? The answer is yes…However the real question to ask ones self is which form of printing is right for me? Digital printing eliminates many of the steps required in the … Continue reading

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1920′s Marketing

During the 1920′s marketing began to emerge ever so prominently. It was a time of prosperity as the economy thrived after WWI. The nation was at peace, optimistic about its future. Music filled the lives of many while at the … Continue reading

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Help for Designers

There are many advantages to being a designer today as opposed to 20 years ago or more, one of which is the internet.  The internet allows graphic designers and web designers the ability to seek out answers to questions almost … Continue reading

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Local vs Online Printing

Deciding whether or not to use an online printing company vs. a local printer is not as difficult as it may seem. Many online printing companies offer the same quality printing services found at local print shops. They are convenient, … Continue reading

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Brochure Design Mistakes

Designing a brochure that attracts attention and ultimately results with sales is essential when marketing with brochures. Avoid making these mistakes and your next brochure is sure to be a success.  1) Designing in Black and White; Trying to save … Continue reading

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Print Resource for Designers

Every designer needs inspiration and “Print Magazine” is a great resource. A little something that may spark a bit of creativity is what they refer to as the “image of the day”.  This feature goes back a few months, so … Continue reading

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Make a Statement!

Make a statement with custom, full color rack cards. Tell customers who you are, what you are offering and how you, your products or services can benefit them. Keep it simple. When designing rack cards be as direct and to … Continue reading

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Save on Direct Mail

The United States Postal Service has launched a new direct mail service that saves money. No longer is the need to purchase a mailing list required for mailing flat documents such as postcards. By simply choosing the Zip Code(s) or … Continue reading

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Wall Calendar Fundraising

Many companies have found that custom, full color wall calendars make great fundraisers.  Wall calendars are easy to design and easy to sell. Large colorful images or photos related to the organization attract interest, thus closing the sale. Creative photos … Continue reading

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Design & Printing Tips

The first step to achieving a successful printing is developing the design concept. Identify the goal of the piece, keeping the audience, product or service, budget as well as already printed materials in mind. After determining the goals, it is … Continue reading

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