What Makes Ads So Successful?

Ads, Ads, everywhere…No matter the medium, ads influence what and who consumers buy from on a daily basis. Whether driving or strolling through the local grocery store, ads have the ability to change the minds of consumers in an instant.

Repetition is paramount and ads that grab attention, create brand awareness and produce sales are ads that charm the consumer, resulting in a desire to see or hear the ads over and over again.  Inevitably those that grab attention, but have no real purpose, appear to be irrelevant or create a negative response by consumers will not produce desired sales.

This article features a few examples of what NOT to do when creating an ad.  Note that the first commercial example was influenced by a viral  YouTube video.  Regrettably the ad did not generate the same effect.

Marketing your business through catalog and brochures is very similar to ad creation. Print Lion can help create a successful marketing brochure, booklet or catalog visit Print Lion or call us today at 1-800-257-8830 and learn how our professional marketing team can help with your next printing project.

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