Now that you’ve chosen to work with a commercial printer over printing your next promotional piece from a desktop printer, there are a few things you need to consider before going to print.
Determining a budget is first on the list. This process helps decide which printing product(s) and options are best suited for your marketing project. Maybe you had dreams of producing a high quality, full color catalog but it turns out the budget doesn’t permit such an endeavor. A smaller catalog, booklet, brochure or even flyer may turn out to be the solution to your economic limitations. Just because these items are small in size, doesn’t mean that they won’t provide you with the return on investment you were looking for. A quality printer, like Print Lion, can work with you to find the solution that is right for you. We can even help design, market and mail your promotional piece.
A commercial printer can work with you, guiding you through the products, paper weights, color and bindery choices that will produce a high quality piece suited to your needs.
When designing, keep in mind that high image resolution graphics work best for commercial printing. Color is best when marketing products and services, so be sure to choose 4 over 4 color printing when available. Writing copy is simple if you keep it short and to the point. Be sure to offer benefits, as customers want to know how your product or service will help them. Always include contact information continuously throughout the marketing piece. Address, phone number, email address and social media information should be displayed on virtually every page. The inside front and back cover should offer complete contact and social media information. Don’t forget to Edit, Edit, Edit…
No matter the type of mailing piece is being designed, it is important that you review the printers print ready check list before beginning the design process. This document provides the information required for a stress free printing.
Print Lion would like to be your partner in printing, so contact us or call 1-800-257-8830 today.
Read more about “The Basics of Commercial Printing”.