Designing and envelope that not only creates interest, but also entices the receiver to open, is critical when it comes to direct mail marketing. Envelopes that are not designed well, will reduce the likelihood that the prospective customer will become an active, current customer, and in the end sales will be lost.
In order to help you design an envelope that is sure to succeed, here are a few envelope design tips;
Understand the Envelopes Purpose
Designing an envelope for friends and family is totally different from one that is designed for business purposes. Personal wedding or birthday invitations can be fun and colorful and will be opened immediately as the receiver is eager to review its contents. An envelope that is used for communicating with new and existing customers must immediately convey a message that piques the receivers interest.
When designing for the business community convey a message that represents your company. Understand the envelopes purpose before designing the envelope. If the envelope is used for billing or special offers, design with the message in mind.
Use Color
Color attracts attention. Design a full color envelope and stand out from the competition. Bright, vivid colors and graphics can be combined to attract attention and motivate new and existing customers to take a peak at what’s inside.
Be Straightforward
In order to increase the envelopes open rate, be straightforward. Don’t clutter the envelopes design with useless information. Be direct and to the point. An envelope that incorporates color into its logo and a simple call to action is sure to see an increased return on investment.
When using graphics on the envelopes front, consider placing a return address on the back of the custom designed envelope. This allows more space for design, while at the same time provides customers with important contact information.
Review Mailing Guidelines
There are specific guidelines that the Unite States Postal Service provides to ensure that each and every piece of mail is delivered on time, whether it be a bulk or first class mailing. Before beginning the envelope printing process, make sure that the format of your envelope follows the appropriate USPS General Standards.
Remember that a successful envelope is determined by its design and ability to motivate the customer to open. By following these simple envelope design tips, you are sure to see and increased open rate and return on investment.
If you are ready to order envelope printing online visit Print Lion today. If you need assistance designing a custom envelope please call us at 1-800-257-8830 and speak to one of our design specialists.