When beginning your next marketing project, the first step to saving money is to review the budget. You may have had your heart set on promoting your business, product or service with a fabulous full color catalog however it may be monetarily beneficial to opt for a quality, full color brochure instead.
Compare online printing prices to get a feel for what options fit your budget. Don’t just look at price, quality is also important. Request samples from online vendors so that you have the opportunity to review their quality and then have the ability to make an informed decision as to which vendor meets your specific needs. Many online printers offer design services as well, so if you are not comfortable designing your own, check them out.
Reduce costs by allocating the time necessary for design and printing. If you wait until the last minute and need your marketing materials printed expeditiously, both the printing and shipping costs will increase significantly.
As the design process begins, pay close attention to the audience you are designing for. What good is a visually appealing piece if it misses the mark? Choose colors that are industry specific, keep copy clear and to the point. Point out the benefits. Customers want to know how your products or services will benefit them and why they should choose you over the competition.
Now that you are ready to print, review the samples and printing prices of online printers again as prices may have changed. Once the printer of your choice is chosen, review their print ready check list. This will ensure that your online printing experience is a positive one.
Print Lion would like to help you with your next marketing project. For quality design, print, marketing and mailing services be sure to check us out. Call us at 1-800-257-8830 or visit us at www.printlion.com today.