Before beginning your next marketing project, the first thing to consider is budget. Many find that a full color catalog might not meet their budgetary constraints. For those on a tight budget, consider developing a full color brochure instead.
In order to determine the printing options that meet your budget, compare online printing prices of several online printing companies. Review printing options, price and quality. Request samples from online vendors in order to review quality. Samples give you the ability to make an informed decision as to which vendor meets your specific printing needs. Online printers sometimes offer design services as well. For those who are not comfortable designing, call and find out more about their design services.
Reduce costs by allocating the time necessary for design and printing. If you wait until the last minute and need your marketing materials printed expeditiously, both the printing and shipping costs will increase significantly.
When beginning the design process, pay special attention to the audience being designed for. How effective is a visually appealing piece if it misses the mark? Use colors that are industry specific, refrain from using copy that is long winded. Point out the benefits. Customers want to know how products or services benefit them and why they should choose your products or services over that of the competition.
Once the design process is complete and you are ready to order printing, review the samples and printing prices of online printers again as prices may have changed. After choosing the printer of choice, review the print ready check list. This will ensure that your online printing experience is a positive one.
Print Lion would like to help with your next printing project. For quality design, print, marketing and mailing services, visit www.printlion.com today or call us at 1-800-257-8830 to learn more.