Through the years the look of print advertising has changed, however the fundamentals remain the same. Successful print advertising designers and marketers follow a few simple steps that keep them on track when designing print advertisements.
Understanding the product or service and target market is essential when designing ads that sell. Do your research. Hone in on the product or service benefits and spotlight them in the ads design.
Think outside the box. Check out the competition and design an ad that offers a concept completely different from theirs. Look for design trends as well as current and social media events for inspiration. The simplest thing can trigger a phenomenal ad concept.
Large graphics and the use of color are two elements that are sure to grab attention. When using color, be careful and make sure you choose colors that favorably demonstrate the industry being designed for.
Headings should be large, short, to the point and grab attention. Creating a long, wordy heading has a tendency to bore the reader. “Let’s Eat Out”, a heading that was featured in a 1960’s McDonalds ad, prompts the viewer to eat out. The graphics used tells the reader where.
The amount of copy that is used in an ad varies dependent upon the industry the ad is for. Food ads may provide less copy, whereas medical ads require more information. Where applicable always be sure to include contact, date and time information.
Last but not least…Edit, edit, edit. Once the ad is printed and published, there is no turning back.
By following these few simple steps, you will be well on your way to designing a print ad that sells.