Posters are a great way to promote your business, products and events. Theatre and the arts have been printing custom, full color posters for years. You too can increase traffic and sales by printing custom posters online.
When your business begins a poster advertising campaign it is important to review possible advertising locations. Locations should be based upon the market you are targeting. Conducting marketing research, such as demographics of your target market, will help you place your advertising poster wisely. If you need assistance with your next poster advertising campaign, visit Print Lion.
A business poster promoting products or services, using photos or graphics, can be strategically placed in a window-front or within a specialized department increases the chance of greater sales. Promotional posters can also be increased in size offering such outdoor advertising options as; poster billboard, vinyl or canvas poster printing. A sign is another tool that can be used to reinforce the poster's design and message.
Promotional posters used for the advertising of theatrical, musical, public and political functions can be placed at the venue itself or throughout the surrounding area. A custom size promotional poster can be displayed in a customized display case at the location itself while print posters can be stapled on public, school or business bulletin boards. When displaying posters outside consider adding a UV gloss protective coating to extend the life of the poster.
There are several variables to take into consideration when you design advertising posters.
The time of year plays a role in marketing campaigns. Outdoor postering may not be as effective in the winter months as they are during the summer. There are more people out and about in the summer as opposed to the winter.
The demographics of your target market help determine the poster's design and layout. Posters that are promoting products differ significantly than one that is message related.
Companies often choose poster printing as a method of branding their business or product. By placing a color poster in areas with high and sustained visibility, such as an area where people stand in line, offers the greatest chance of brand retention. Once a brand loyalty is established, studies have shown that the loyalty often is carried through a persons’ lifetime.
Print Lion would like to help you create a high quality, low cost poster for your next advertising campaign.