Posters are a great way to promote your business, products and events. Theatre and the arts have been printing custom, full color posters for years. You too can increase traffic and sales by printing custom posters online.
Business posters were one of the first marketing tools used to promote products or services. A poster is simply a printed paper panel that displays information, announcements or art. The original advertising poster can be traced back to the 15th century. Posters as seen today, were developed in 1860 with the invention of lithography. Lithography allowed marketers to design colorful posters easily and cheaply.
It wasn’t until the industrial revolution of the 1920’s that businesses started taking advantage of the benefits of business posters. Promotional posters afford businesses and their products the exposure needed to increase popularity and sales.
Business posters do not discriminate when promoting products. A business that sells perfume will experience the same results as one promoting tires. The only criteria required for success is that the correct layout, design, color scheme and distribution placement is chosen. If any one of these elements are incorrectly chosen, the return on investment of a commercial poster or promotional poster will be less than desired.
When searching for a business poster template, the resources are endless. First place to look is in your current Microsoft Word program. Word offers a wide range of poster templates. Many online companies offer templates for a small nominal fee and others offer free design templates. Print Lion has the services to meet all your needs.
Online printing companies also offer free design templates. An online printing company has the ability to help with marketing, designing, printing and distribution strategies.
As you begin to design custom business posters, it is important to take into consideration the product/subject, client, customer base and location.
A poster that is used during a marketing presentation or business meeting is very different from one that is promoting a product or service. When designing a business poster, the use of graphics and color are nominal whereas the use of text and information provided is critical.
The size of a business poster should be large enough that the viewer can easily read the information provided. If using a colored background, be sure that the background color does not overtake the font color of the text. Columns and bullet points are accepted poster formats.
Business posters that are used to promote products, services or events is quite different than that of its counterpart. Poster designs should be colorful, and use graphics or images that attract attention. The text should be informative, yet short and to the point.
If your business is looking for a professional, quick and economical method of poster printing, then consider the services of an online printer such as Print Lion. Choosing an online printing service to help create, design, market and distribute your custom business poster is easy. Online tools allow you to compare the services and prices of several online printers in just minutes. If you are do it yourself designer, then there are printing companies that offer free design templates, saving both time and money. There are also online printing companies offering individual one on one service to those with special needs.
Print Lion offers services to all individuals. We can help design, market, print and distribute your business poster. Making sure that your poster hits the bulls-eye of your target market. Allow us to help you with your next business poster. Live chat with a print professional today!