Posters are a great way to promote your business, products and events. Theatre and the arts have been printing custom, full color posters for years. You too can increase traffic and sales by printing custom posters online.
As your business looks for inexpensive means of promoting its products or services, customized posters may be the tool you are looking for. Poster printing companies are now offering customized poster printing services on the internet. With just the click of a few keys, you have the ability to create customized posters online. Designing and printing customized posters on the internet will save you time and money. Print Lion offers the customized poster design, marketing, printing and mailing services that will set you apart from the competition.
When beginning the process of creating customized posters, it is important that you review your budget. By allocating the funds necessary for design, marketing, printing and distribution, you will start the printing process on the right foot.
In order to create successful customized posters you must first understand the product or service, end-user, client, competition and overall poster message. If you do not have a clear understanding of the poster's goals, the design process will be frustrating and tedious.
Once you’ve established the customized posters message, it is important that you stay focused. Keep the message simple. Simplify text by using statements or phrases as opposed to complete sentences. Omit unnecessary text or graphics. A mock up version of the poster will allow you to review for flow and content. If you overwhelm the viewer with unneeded information, the message will be lost and so goes the possible sale.
Customized posters should guide the viewer easily through the poster using text and graphic cues. Space, balance placement of text and graphics, headings and gravitational elements should be considered when creating customized posters. The eyes should draw the eye from top left to bottom right.
The heading of custom posters should be the largest text element. It should boldly and creatively state the purpose of the poster, suggesting that the intended viewer take action.
Graphics should summarize the posters intent. The average custom poster has 10 seconds to get its message across, so make those seconds count!
Text is often used to summarize the message, while at the same time relaying the information needed to persuade the viewer to take action. Graphics too can take an active voice. A photo of a man and woman taking a stroll along the beach can very easily suggest that it’s time to take that long needed vacation.
Color attracts attention so make it bold! If using text, make the background light and the text dark for contrast. Overly bright colors attract attention however can tire out readers eyes. In this instance create a poster using bright colors where graphics play a key role in the posters design.
Edit your custom size, full color poster before you print. Friends and coworkers may be able to pick up on a design flaw that you may have missed.
Convert your computer monitor to the CMYK color process to ensure that the pre-flight conversion process does not affect color hues. Online software is available.
Take advantage of free PDF templates outlining the trim, bleed and safety lines necessary for a successful printing process.
Choose the right paper needed for printing custom posters. 100# gloss text is best suited for outdoor use and adding a UV coating will help extend the life of your poster.
After you upload your design, be sure to proof your poster. A free PDF proof will speed up the process, whereas a hard copy proof will ensure color accuracy.
Printlion.com is an online poster printing company that offers you the customized poster printing services needed to be successful. Whether you are printing large format poster prints or rack cards, we have the design, print and marketing services available to help you exceed your marketing goals. Live chat will get you started by putting you in touch with a print professional.