Posters are a great way to promote your business, products and events. Theatre and the arts have been printing custom, full color posters for years. You too can increase traffic and sales by printing custom posters online.
The quantity and quality of online resources offered to poster designers are almost endless. Poster designers can obtain design, marketing and printing advice or services from almost any design related website. Poster design templates, stock photos, fonts and instruction are only a few of the design essentials available to poster designers.
As a poster designer, you are not only responsible for the graphic design of the poster, you are also charged with making sure that your clients’ message is clearly articulated to the intended audience. It is important that effective communication occurs between you and the customer you are working with. Once you have a clear understanding of what your customer wants, products or services offered, then you can begin creating your design poster.
Budgeting for your custom poster is an essential tool used in the design process. It helps you choose the paper size, stock and printing options you need to create a custom poster that is successful and provides a return on investment.
When planning your poster, you must understand the message and articulate it in such a way that you attract, entertain and inform your audience through graphic and text usage.
The layout of your poster is determined by its message. Business posters will be text heavy and column oriented, whereas promotional or advertising posters will use color and graphic elements to get the message across.
As a designer, when creating a logo design, focus on the company ideals and color scheme. Your logo should make a statement and be placed on all marketing materials.
Headings should be bold and summarize the poster's message. Business posters use headings for organization.
Edit the content before printing. Remove any unnecessary information. The message of your poster should not only be obvious to you, but to your intended audience.