Posters are a great way to promote your business, products and events. Theatre and the arts have been printing custom, full color posters for years. You too can increase traffic and sales by printing custom posters online.
Digital poster printing is a process that allows your business to cut costs on short run orders and at the same time produces high quality printing solutions. The digital poster printing technique cuts costs by not requiring an initial setup. It also saves money by not having to balance water and ink ratios, ensuring color consistency throughout the printing process. The digital poster printing process prints directly from your computer to paper resulting in accurate print counts.
One of the poster printing services offered when using the digital poster printing process is variable data. Variable data allows you to customize each poster through personalization. If you are printing a promotional poster that is being distributed throughout the country, variable data gives you the ability to change venues, dates and times on assorted runs of your digital poster printing. This method combines data from an external data source with that of your posters design.
Digital printing is so versatile that it is used to create full color large format vinyl banners, canvas prints, poster prints and custom brochures.
When you begin the search for an online printing company that offers the printing services you need to create large format custom size banner printing or canvas printing, look no further than Print Lion. We are a poster printing company that can help you create custom digital color posters that will set you apart from the competition. We have the paper and custom size options you need to make your next large format poster printing a success.
Before you begin designing your color poster online, there are a few things to consider. It is important that you have a clear understanding of your budget, product, message, target market and client before you begin. You must also determine the size of poster you are designing. When you are printing large format banners or posters, be sure to size your graphics and text appropriately. Allocating the resources available to you and formulating the message you and your client want to get across, will make the entire design through printing process a success.
Stay focused on your message and design, a layout that will draw the intended viewers’ eyes easily through the posters design. The graphics you use should have the ability to summarize the message and if standing alone speak actively, prompting the viewer to take action. If using text be short and to the point. Stay away from complete sentences, opting for brief statements or phrases.
Color is a powerful tool used in advertising. It can draw attention and lead the eye. Color can enhance or compromise your message. It is important that you understand the intended market you are designing for as color is viewed differently throughout different cultures.
Once you’ve designed your poster print it is important that you edit, edit, edit. Ask a fellow colleague or friend to review your poster for content and overall design. Ask them to explain the message to you, so that you can ensure that your message is easily understood. Remove any unnecessary information and add information that you might have missed. After a few revisions, your poster will be well on its way to exceeding your marketing goals.
Printlion.com offers the poster printing services that will help you create and prepare for your next digital poster printing.