Posters are a great way to promote your business, products and events. Theatre and the arts have been printing custom, full color posters for years. You too can increase traffic and sales by printing custom posters online.
Personalized poster color printing gives you the opportunity to create a single design that at the same time can be tailored to reach multiple target markets. If you are a band that is performing throughout the country, personalized poster color printing is the answer to your budgeting and promotional needs. Personalized poster color printing uses a digital process known as variable printing. Variable printing allows you to take data from an outside source and combine it with your custom poster printing design. Digital printing can also save your business money by printing short run jobs and maintains color integrity throughout the printing process.
Whether you need personalized posters, door hangers, rack cards, presentation folders or brochure printing, Printlion.com is a printing company that features the poster printing services needed for your next large format full color poster prints or banner printing project.
When beginning the design process, take into consideration the budget. Budgets dictate the size and scope of every strategic marketing project. If the funds are available, then go BIG! Large format custom size posters attract the most attention, as they are easier to read than their smaller counterpart. There may be a bit of a sticker shock at first, but keep in mind that in order to make money you must spend money.
Determine the overall message of the poster being created . In order to do this successfully you must work with the client to get a feel for their core values and mission. Your client can give you the product and consumer information required to establish a message that will entice the viewer into taking action. Once you have the conceptual consent of your client you can begin the design process.
Now that you know the message and size of the poster you can begin the layout process. Consider the overall poster space available to you and whether or not you will be using a single sheet or multi-panel format. By knowing the overall layout, you will have taken out the unknowns and will experience an easier design process.
Stay focused on the poster's message throughout the design process. Keep the message simple. By adding too many details, the main message and attention given to the poster can be lost, thus resulting in lost sales. Make a mockup of your poster. A mockup makes reviewing the information provided on your poster as well as the overall layout easy. From here you have ample time to make any needed changes or improvements to your poster's message.
When creating a heading, it is important to keep in mind that the heading is your opening opportunity to make a statement. If using multiple titles throughout the poster, make sure that the opening heading is the largest font size used on the poster. Additional titles can be used to help guide the viewer’s eyes through your posters design. Titles of importance should use larger font sizes, but must never be larger than the opening heading itself.
When choosing graphics of a personalized poster, they must make a statement and grab attention. The graphics or photos used should summarize your poster's message. High quality digital photos will aid in the creation of an eye-catching one of a kind poster. If you are designing large posters, banners or prints, placement of the photo or graphic should be placed slightly off center. This adds to the level of interest created. In order to balance your poster, add a smaller object opposite to that of the main design element.
Color is one of the key elements used in successful poster design. Bright, vivid colors attract attention. For easy reading, poster text color should be darker than the background. If your poster is text driven, then use lighter colors as they are less tiring on the eyes.
After the design process is complete it is extremely important that you edit, edit, edit. Print out small versions of your poster. Give them to friends or colleagues and ask them to critique. You want to make sure that the main message of your poster is obvious and that you have all the information needed such as contact, dates, times and venues.
Print Lion offers many options that will help you with the personalized poster color printing process. Free design templates, custom sizes, fast turn-around time, design, marketing and mailing services are all available.
We suggest using a 100# white gloss text paper with an Aqueous or UV coating. These coatings will help extend the life of your poster. The Aqueous coating also offers additional personalization capabilities.
Standard poster sizes such as; 8.5 x 11, 11 x 17, 12 x 18, 18 x 24 and 24 x 36 are offered. We also offer custom sizes using the custom quote form. Remember the bigger the poster the better!
For traditional poster usage we offer a 4/0 (full color on the front with a blank back).
Enhance your personalized poster with lamination, foil-stamping and die cutting. View all our services now!
During the order process you have the ability to choose from UPS Ground, Two Day Air or Overnight shipping options. We also offer blind shipping to resellers.
In order to help you with the design process we offer 12 x 18, 18 x 24 and 24 x 36 design templates. These templates outline the safety, trim and bleed lines needed for a successful full color printing.
Get started with Printlion.com today. Live chat will start you on the way to designing a one of a kind personalized poster.