Posters are a great way to promote your business, products and events. Theatre and the arts have been printing custom, full color posters for years. You too can increase traffic and sales by printing custom posters online.
One of the most cost effective methods used for promoting products or services is that of the promotional poster. Creating an effective marketing campaign is critical as your business tightens its marketing budget. A full color promotional poster controls costs by utilizing appropriate size, quantity and additional poster printing services required to meet the design goal and marketing budget. Print Lion offers the design, print and marketing services that will help keep your custom promotional poster under budget.
Before beginning the design process, which is necessary to create posters, it is important to understand the product, marketing campaign message and the allocated budget. The budget often dictates the size, options, quantity and distribution method of a posters campaign.
Work with the marketing team to create a message that summarizes your product or company in a few short words and with the aid of dynamic, compelling photos or graphics. Once you’ve created that message be sure to stay focused upon it. In order to effectively work through the design process, compose a mock up of the poster. This mock up will allow you to layout the design and copy, giving you the benefit of ensuring that the concept is visually compelling and easy to understand.
The overall layout of color promotional posters must visually guide the viewer easily through the posters design. If using a header with multiple titles, the header font must be larger than that of its descendents. Headers and titles must be short and to the point. Refrain from using complete sentences when creating headers and titles.
Graphics should be of a high quality using 300 dpi. The graphics chosen to be used should have the ability to summarize the message on their own. If you choose to use both text and graphics, the size of your graphics should always be the largest image on your full color promotional poster.
A poster has an extremely short period of time to attract attention and therefore the colors used should be vibrant, while at the same time, attract attention. A 4/0 color process is recommended for standard posters. This process consists of a full color front and blank back. If your poster is being viewed from two different directions, consider using a 4/4 full color front and full color back color process.
It has been proven that the larger the poster the better. So be sure to choose the largest size possible when working with your budget.
The editing of a promotional poster should not be overlooked. Ask friends or colleagues to review your poster quickly. The glance should be no longer than 10 seconds. Did the poster grab their attention and did they understand the intended message? Don’t forget to include contact, times, dates and venue information on the poster.
When looking for an online poster printer, choose one that offers one stop shopping. Printlion.com is an online poster printing company that can fill the bill. We offer design assistance through the use of our free design templates and we can also design a full color, promotional poster for you. Free PDF proofs speed up the printing process and hard copy proofs are available for color critical projects.
Additional marketing tools such as table tents, rack cards and calendars can be used to promote office products, business supplies, travel items, promotional items, an event or trade show.