Posters are a great way to promote your business, products and events. Theatre and the arts have been printing custom, full color posters for years. You too can increase traffic and sales by printing custom posters online.
Short run poster printing is now available as technology has progressed and more and more online printers have turned to the internet. Fast, easy and inexpensive poster printing services are now offered to everyone online. Your business can create a full color, custom size, short run poster internally or through the use of online designers. Printlion.com is a poster printing company that provides the products and services required to; design, print, market and distribute quality color brochures, business cards, postcards posters. We are able to provide the digital printing or offset printing services needed to complete your short run poster printing project.
The printing process best suited for short run printing is digital. Digital printing allows you to specify the exact number of posters printed per run. Stay under budget by knowing the exact amount of posters you need for your color printing. Offset printing does not allow you to specify the exact number needed to print, and in the end may result in an inflated budget.
Unlike offset, digital printing offers customization through a process known as variable data. Variable data allows you to customize each piece by importing selected pieces of information into each individual print.
Creating a custom digital poster is easy if you understand the promotional product, service or company and have all the necessary design tools required. Before you begin designing, it is important that you create a budget. Budgeting helps you determine the size, quantity and poster printing options necessary for producing a poster that meets your marketing goals.
When you begin to design your full color poster, you must create a message. Design around that message and stay focused. Keep your message short and sweet. Choose graphics and text that, within seconds, summarizes your message, while at the same time is eye catching and attracts attention.
After determining the size of poster you are working with, you can begin laying out your posters design. The size of your poster dictates the size of your graphics and the amount of information needed to be effective. It prompts organization and advises you as to what to leave in and take out.
Guide the eye easily through the poster design by creating attention grabbing headings and titles. The heading should always be the largest piece of text, but should never be larger than a graphic that is used as the main design element.
Attract the most attention by creating large posters. It is important that you review your budget and choose the size of your poster wisely.
Color is essential to the design process. Vibrant colors are key to attracting attention and best used for promotional purposes only.
It is extremely important that you edit short run posters before printing. Ask a friend or colleague to view your poster and then ask them to describe the message. If they have a full grasp of your message, then you know you have been successful. Be sure that contact, times, dates and venue information are included in your posters design.
Print Lion would like to help you with your next short run poster printing project.