Posters are a great way to promote your business, products and events. Theatre and the arts have been printing custom, full color posters for years. You too can increase traffic and sales by printing custom posters online.
Poster size printing is no longer a one size fits all process. Online poster printing companies now offer, what seems to be, an unlimited amount of poster size printing options. The poster size printing services you choose are essential elements to achieving a successful poster marketing campaign. Whether your poster size printing is standard or takes the form of a custom size, large format banner or print, the poster printing company you choose to work with should be able to fulfill your every need. Print Lion is a poster printing company that will work with you to ensure that you receive the quality customer service and attention you deserve.
Posters are traditionally seen as a simple method of advertising or promoting a product or service. Quite the contrary…Designing for successful poster printing is extremely tricky. Not only do you need to attract attention, you need to get your message across.
Planning is one of the first stages needed before the design process begins. Take into consideration budget, product or service, company you are designing for, message, space and deadline. By understanding every step of the process, you will be well on your way to designing a successful poster printing.
Keep focused on the message, while at the same time creating a layout that is visually stimulating and easy to follow.
One of the most important elements of your poster's design is its headline. The headline needs to briefly state the message of your poster. When designing the headline, make sure that the font size is large, typeface is bold and positioning is authoritative. Headline placement is not limited to the top of your poster's design. It can be placed horizontally or vertically at the bottom, in the center or along the sides. It has been found that creative positioning grabs the most attention. But remember that the most important element is that your heading is easy to read.
History shows that the bigger the poster size, the better. Large posters have the ability to grab attention more easily, and thus the size of your photo, graphic and text should be proportionate to the size of the print posters you are creating. If you have chosen to use a personal photo, it is recommended that the photo enlargement be formatted to 300 dpi. This formatting will aid in the quality of the printing poster process.
Big is better but less can also mean more… Don’t over-crowd your poster with unnecessary text and design elements. By doing so, you will take the focus off message and the audience will be lost in design. Over stimulation means lost sales!
By using a mock up version of your poster, you will have the ability to visually review your poster for content and message. This will ensure that all the necessary information is easy to read and understand, while giving you the opportunity to remove any unwanted text or graphics.
When writing copy for your poster, you have 10 seconds to get your message across. Brief statements take the place of entire sentences while still relaying the important information needed to make that sale! The most common placement for copy is near the center or bottom of the poster. In any case, the copy should always be smaller and placed below the heading.
Color is one of the key factors used to attract attention. Color poster printing stimulates the senses and emotions. Choose colors that represent the audience you are targeting in order to gain the response you are looking for. Contrasting vivid colors that do not blend in with the surroundings are recommended.
No matter the product, service, event or statement a poster should always contain some form of call to action. A call to action does not need to be in copy form, it can also be driven by graphics. A person simply eating a burger will entice the reader to seek out that burger and take a bite.
Print Lion can help you choose the paper size needed for achieving successful poster prints. By offering options such as paper gloss, card stock gloss, cards, sales sheets, rack cards, and postcards, we can help you increase the results of your poster marketing campaign.