Presentation Folders Printing Services

The Importance of a CD Presentation Folder Slit

Technology is constantly evolving and so must the design of your next CD presentation folder.  Look to technology in order to gain the upper hand in marketing.  A CD presentation folder is created by inserting a custom slit to the inside pocket of a standard presentation folder.  A CD presentation folder allows you to include a CD DVD presentation of your products or services into the presentation folder.  By doing so, you are offering your customers the information they need to make an informed purchasing decision.  A full color, custom CD presentation folder is an essential marketing tool needed to succeed today.  Print Lion offers the printing services needed to produce and print a one of a kind CD presentation folder. 

Designing the Perfect CD Presentation Folder

Presentation folders were once thought of as organizational tools only.  They were, and still are, an essential stationery item used to store documents.  Since their inception, document folders have become more than that.  Presentation hosts offer pocket folders to their attendees, providing information that not only supplements their presentation, but reinforces their message and products or services offered.

The first line of attack is designing a creative folder that speaks volumes about you and your company.  In order to recognize the target audience during the design process, you must also be familiar with the market, product or service and the company of which the presentation folder will be used to promote.  Budgeting is also important as it helps to determine which printing options are available when designing a successful presentation folder. 

Make a statement and attract interest by personalizing CD presentation folders.  A black presentation folder is often used to promote the individual business professional.  A high quality paper stock and an Aqueous or UV coating is necessary for attracting attention.  Embossed or printed company names on the front panel of the presentation folder, offers customization and shows the receiver that you mean business.  Reinforce name recognition by embossing or printing on one of the inside pockets.  Gold, silver or white is recommended for best visibility.   The inside of a presentation folder can also be customized by adding slits to the inside pockets for the insertion of a business card or CD/DVD.

A business that is producing a customized product or service presentation folder has far more options than one promoting a business professional.  In order to stand out and above the competition a successful marketing folder must attract attention.  Color and design are the two primary key elements used when advertising products or services.  Choose a design that is representative of what is being sold, and place it on the front panel of the presentation folder.  Wrap the design around the back and inside panels creating additional interest.  Use color, as color grabs attention.  Not only should the design itself attract attention through color, the text as well has the ability to draw interest.  Color gradients are a great way to add color to your folders design.  Whether your text is gradient or one color, consider outlining the text with a darker or different color.  This adds additional awareness.  Shadow effects have the ability to lift words up, almost creating a 3-D effect.  Opacity is another design element that can be used on text, creating an almost transparent look.  The level of opacity used is up to you, the designer.  Like the graphic, text can be wrapped around the back and inside the presentation folder for additional design interest.

The company name or logo should always be shown on the front panel of the presentation folder but should never overpower the overall design.  Customize the company name or logo by embossing.  Embossing is an element that has the ability to add a touch of class to the presentation folder itself.  The back panel and inside pockets can also be used to reinforce the company name or logo. 

When designing, don’t forget about the inside pockets.  Customized slits can be added, housing a business card or DVD.  Outline the pockets with design, and avoid personal contact information on the pockets, as this may over time change, resulting in additional design and printing costs.

Print Lion offers the assistance you need to design and print your next CD presentation folder project.