Presentation Folders Printing Services

Make a Statement with Color Presentation Folders

Color presentation folders have the ability to help you beat the competition.  You need a marketing tool that not only organizes promotional documents, but also makes a statement about you and your products or services.  Presenting customers and potential customers with a high quality, full color presentation folder increases your chances of making the sale.  Making the sale is the primary goal of color presentation folders. Printlion.com can help create, market and print custom presentation folders.

For the business professional who is selling themselves, color presentation folders may not portray a desired sophisticated image.  In this case, a black presentation folder promotes a more trustworthy and qualified first impression.

Print Lion is a company that offers the design and printing services required to create dynamic, full color, custom presentation folders needed to make the sale!  Whether you are printing color or black presentation folders our design services will start you on your way to success.

A Few Tips for Designing Dynamic Color Presentation Folders

Designing dynamic presentation folders requires time and attention to detail.  Although designing a color presentation folder may seem simple, it is the primary marketing tool used to promote a business at trade shows, conferences, seminars and at business meetings.

Budgeting for a successful presentation folder is one of the first steps that need to be addressed.  Keep in mind that color presentation folders are an investment and may seem expensive initially, but in the long run increases the overall return on investment.  Budgeting dictates the options that are affordable while at the same time produces a presentation folder that makes a noticeable and impactful statement.

When choosing an online printing company, choose one that offers design, marketing and printing services.  Request free presentation folder samples to review paper stock and overall quality.  Printlion.com is a printing company that offers  the folder printing services necessary to get the job done.

Choosing the proper paper stock is essential when creating a durable presentation folder.  The information housed in a presentation folder is important and therefore a heavy, high quality paper stock is recommended.  Consider additional paper options such as textured or glossy stocks when customizing presentation folders.  A standard 14 pt. cardstock with flood varnish is standard however custom stocks are available.

Sizing is important as the marketing materials must fit comfortably within a color presentation folder.  Measure the largest document to help you choose the proper folder size.  Marketing materials can be folded and inserted into the pocket of a custom color presentation folder. Printlion.com uses a standard 9” x 12” paper size, but also offers custom sizes.

Presentation folders are offered in two and three panels.  Choose the number of panels that meet your needs.

When beginning the design process there are two main elements that need to be addressed.  They are color and imagery.  These two elements must be consistent amongst all promotional materials.  Vibrant and bold colors get you noticed!  On the other hand, if you are designing for a more traditional company; choose neutral, quiet or even dark colors. 

In order to create awareness and recognition, it is essential that the company name or logo be featured on all promotional documentation. 

The design that is presented on the front of the folder must be large and summarize the folders intentions.  In a split second, the image or graphic must have the ability to present the folders contents in an easy to understand approach. 

When writing text for custom presentation folders, refrain from using complete sentences.  The text must grab attention instantly.  Tag lines and simple calls to action will produce results!

There are several design elements that can be featured on both the image and text of the presentation folder.  Color gradients blend colors from light to dark adding additional interest to the design or text.  Opacity gives an almost see through effect by lightening colors.  Choose the level of opacity that is right for your design.  Shadow effects appear to lift images off the page, offering an almost 3-D effect.  Accent design elements by embossing which pulls the design element above the paper level, whereas debossing pushes the image below paper level.  Wrapping the text or image around the back or through the inside pockets creates an even greater level of interest.

Lastly, don’t forget the inside pocket or pockets when designing presentation folders.  Customized slits can be added to include a business card or CD/DVD.  Add a border to the pockets of the folder, or reinforce your brand by printing the company name or logo onto the pockets.

Print Lion offers free design templates, free quick quotes and free PDF proofs to help keep your folder project within budget.  Design and marketing assistance is also available.  Visit us now and learn about the many products and services offered at Printlion.com.