Presentation Folders not only combine all your marketing materials, they often create a lasting first impression. Creative presentation folders that incorporate quality design graphical elements are sure to attract attention.
Corporate presentation folders not only create corporate identity, they are a necessity when it comes to succeeding in business today. A corporate identity is unlike a corporate image for it is constant. A corporate identity is defined visually by color, design, imagery, words or phrases, etc. and is not affected by financial climates. It is however dependent upon the marketing materials and messages conveyed to your customer base. Print Lion can help you market, design and print quality, full color corporate presentation folders that help you stand out.
Corporate presentation folders are just one of the tools used to define ones corporate identity. Brand awareness is created by including; business name, logo or slogan onto the corporate presentation folders design. Corporate presentation folders often include the product or service information that is essential to your businesses success. By creating stylish and professional corporate presentation folders, you are sure to create attention. An unpolished professional presentation folder will most likely result in lost sales, as well as possibly resulting in your companies’ demise.
Creating full color, custom presentation folders should be treated as an investment. The goal of corporate presentation folders is to sell. Add credibility to your business, products and services by creating quality, custom, color presentation folders.
A high quality presentation folder is one of the first marketing tools client or prospective customer receives and therefore acts as the face of your company. A presentation folder should also complement previously printed marketing materials such as letterhead and business cards.
There are several factors that are required when designing successful corporate presentation folders. Company color scheme, company name, logo and identity should all be present in your presentation folders design. The logo should always be shown on the front panel of the presentation folder, in a large font. If a high quality color graphic is featured on the front of the presentation folder, the logo should never take precedence. Consider placing the company name or logo on the back, or inside pockets of your next presentation folders design.
Write copy that attracts attention, keeping it short and to the point. Clear tag lines along with a mission statement should be featured on the front of the professional presentation folder.
In order to ensure durability it is recommended that you choose a heavy card stock. Measure the largest document to be featured in your folder and choose a folder size that works best for you. Remember that materials can be folded before being inserted into the pocket folder. Two or three panel pocket folders are suggested for holding marketing materials.
Personalize corporate presentation folders in order to make a statement. There are many design elements that will help you create an impressionable presentation folder.
Draw attention using color by applying it to both text and graphics. Always follow the corporations color identity. Neutral tones are used when creating more traditional, conservative folders. Bright, bold colors are used for up and coming companies that want to make a statement.
Add interest by wrap text or graphics around the presentation folder.
Imprinting/embossing and debossing techniques can be applied to both text and graphics. Imprinting or embossing occurs when the image is pulled above the paper level, and debossing occurs when the image is pushed below paper level. Foil printing is a great tool used to increase the awareness of a company name or logo. Color gradients increase color usage by blending colors. A see through effect is obtained through lightening and is controlled by the designer. A 3-D effect can appear through the use of shadows.
The inside pocket or pockets of the presentation folder are not to be forgotten. Customized slits can be added to feature a business card or CD/DVD. A border design, company name, logo or tag line will add design interest and increase brand awareness.
DO NOT print company contact information onto any section of a pocket folder. A high quality, professional presentation folder is designed for both durability and longevity. Adding contact information will result in a complete re-design and increased costs.
There are many different ways Corporate presentation folders can be used. They can be distributed to new hires, outlining company goals and policies. Corporate presentation folders can also be distributed to attendees of marketing and corporate business meetings and used to promote products or services at trade shows, conferences and seminars.
When choosing an online printing company, look for a company that has all the design and printing services needed to create fast and professional presentation folders. Print Lion would like to be your designing and folder printing partner. No only do we offer free online services that are designed to keep costs down, we also offer professional design and marketing services for those who need customized assistance. Visit PrintLion.com for free online quick quotes, free design templates and free PDF proofs. We can help you create high quality corporate presentation folders that will set you above the competition!
