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There's a legend that states that MAD Magazine publisher William M. Gaines actually paid extra to keep printing the magazine on crummy newsprint even when it turned out that he could have spent less on glossy paper. This story may sound silly to some, but anybody who has a unique vision for their printing project (in Gaines' case, making the magazine feel "cheap" for humor's sake) knows how far they're willing to go to get the results that they're after whether brochure printing or putting out some simple presentation folders. Printing companies have come a long way over the years, improving quality while reducing costs.
Here are 5 trends in printing today that reflect this passion that we have for printing things the way we like.
Fewer and fewer printing companies these days will, say, buy up hundreds of t-shirts or mouse pads or coffee mugs with their logo on it. Rather, they often send customers to a store where a single copy of that shirt or book or greeting card can be printed and sent to them. This can cost more per item, but costs the retailer next to nothing.
In the newspaper field and business cards industries in particular, Flexography is on the rise over the more common lithograph technique. Flexography allows for a high definition image in the final print and the cost effectiveness makes it very appealing to printers and publishers.
The home printer is still around, but the idea of printing a book, a magazine or a manifesto from your desktop is getting less and less popular. In the past this was a great way to get some distribution numbers going, but today, outside of fliers and local newsletters, it makes a lot more sense to publish online or through a print on demand publisher.
The online printing industry has been tightening its belt over the last decade and the upside to this is that they've become more efficient than ever before. A lot of small business B2B sales are now done through software and entirely online. The time and money saved has been tremendous, which goes to show that every cloud has a silver lining.
Many printing companies that are involved in generating B2B sales leads in the printing industry may worry that they won't have a job for much longer. The truth is that printing in the US remains a $100 billion industry with over 35,000 quality companies like Print Lion taking part in the market. This is surprising for anyone who fears that book and catalog printing on paper has gone the way of the dodo.
The truth is that the printing business is here to stay. It's been forced to downsize in recent years but there will always be those who prefer to read on paper, who like the feel, the smell of a book over the rubbery, cold plastic feeling of an eReader. There are those who still like magazines over websites and post cards over emails. Printing isn't going anywhere.
Print Lion is an online printing company that is here to stay. Our design, marketing, printing and mailing services will help your business succeed. Contact us today and learn how we can help improve your bottom line.