Rack Cards are often used by hotels and businesses, placed at checkout counters. Full color rack cards attract attention and provide summarized product or service and company contact information.
Creating rack card designs that make a statement is one of the most important elements of the rack card design process. The rack card design needs to reflect your business and help generate sales and interest for your business. The design should draw the reader in and encourage them to purchase from you and not the competition.
Print Lion offers expert design, marketing, printing and mailing services that are sure to make your next rack card successful.
When designing your rack card, consider color, placement of text, size of text, graphics and more. Simplicity is usually better for rack cards because prospects are only going to view them for a few seconds. The key information and benefits should be in the headlines or bulleted.
4/4 Full color rack card printing on both sides is the most popular order option for inks. We also offer 4/K full color printing on the front with black text on the back or 4/0 full color on the front with a blank back. Use our live chat system to speak with a print professional about your color options. Color is very important for the overall design of your rack card. Color choice plays a significant role in a prospect deciding to pick up the brochure and the overall rack card design. Using full color gives you the widest array of color choices.
14 point card stock is our standard rack card stock. Custom stocks in a heavier or light card stock can be ordered by filling out a custom quote form. Consider adding a UV coating to your rack cards. This coating offers a high quality finish that helps protect your cards.
Typically, rack cards are a 4 X 9. This size fits well in rack card display holders and can be mailed with statements or letters. Always double check and measure before ordering your rack cards. Custom rack card sizes are available by filling out a custom quote form.
Two options are available at Print Lion for creating successful rack card designs. You can either design your own or work with our graphic design team to create something effective for your business. We accept all file types! Use our FREE PDF template to design your rack card. Our template outlines the bleed lines, trim lines and safety lines, ensuring that your design meets our specifications for print. Be certain to use our print ready checklist before uploading your rack card. If you need design assistance, we offer an experienced design team.
Marketing is an important aspect of all rack card designs. The placement of information and headlines is important due to the limited space. The marketing message must be clear and short. Benefits are important to stress throughout your rack card. If you need assistance with marketing, get started with our experienced marketing team now!
We offer two types of printing at Print Lion. Digital printing is available for orders of 500 or less rack cards. Longer runs are considered orders with a quantity of more than 500 and they will be printed on our sheet-fed offset printing presses. Both types of printing offer high quality rack cards.
In addition to rack card printing, we offer laminating, foil stamping, die-cutting, perforating, hole drilling and more! All of these options allow you to customize your rack cards. View all of our services to decide what services will work best with your rack card design.
Multiple shipping options are available for you to choose from. Our most cost effective option is UPS ground. We offer overnight shipping and two day air shipping in case you have a rush order. Lastly, blind shipping is available if you are a reseller. This option allows us to send your order directly to your customer without them knowing that it came from us.
If you are using your rack cards as a direct mail piece consider using our in-house mailing services. We offer affordable mailing services that allow us to get your mail into the hands of your customers more quickly.
In addition to rack cards, you can also display products and services using booklets or brochures. Presentation folders can be used to store all of your marketing materials for your customers. Stickers are a great tool to highlight sales and important information on your rack cards.