Rack Cards are often used by hotels and businesses, placed at checkout counters. Full color rack cards attract attention and provide summarized product or service and company contact information.
Designing rack cards is only part of the equation. Rack card printing is a whole other story. Deciding which, of the thousands of companies that print rack cards, to use when placing the next rack cards printing order can be a bit overwhelming. Choosing a rack card printer that provides the rack card printing services necessary to produce a high quality rack card is easy online. Many printing companies are turning to the internet in order to expand their customer base, and in doing so are offering the services businesses need to not only print a rack card but they are also seeking design and marketing assistance. Rack card printers that have the ability to meet the needs of their customer base, in turn save companies time and money.
There are several factors to keep in mind when designing rack cards. The amount of limited space must be accounted for when beginning the design process. It is also important to understand the audience that the card is being designed for.
Designing a card for a business that appeals to tourism is not much different from designing for a company that provides updated industry and product information to both customers and its workforce.
Printing rack cards that are visibly pleasing will result with increased sales. Full color rack cards that use high quality graphics or images relevant to the product, service or event being promoted are sure to attract the greatest amount of attention. There are three color options standard to rack card printing. The most popular, as referred to previously, is the full color option. This option uses color on both sides of the rack cards print. Another acceptable option is to design with color on the front and black text copy on the back. Lastly, rack cards can be designed as a colorful front and blank back.
Copy that is used for rack cards should be informative, yet short and to the point. Heading and bullet points can be used to separate important sections of the rack card.
Additionally, contact information should always be made available and can be featured on the front, back or both sides of rack cards. A map may also be offered, providing customers with a visual location of the business or event.
The standard size of a full color rack card is 4” x 9”. A 3.5” x 8.5” rack card is a slightly smaller version and may be available as a standard option size. Many online rack card printers allow customers to request additional sizes by using a “custom quote” tool. This service is mandatory for those in need of custom rack card printing.
A heavy 14 point card stock is recommended for printing rack cards. Applying a UV coating will provide a level of professionalism and lengthen the lifespan of the rack card.
Digital printing is the most cost effective method used for printing rack card orders of 500 or less. Sheet-fed offset printing is favored for orders greater than 500. Quality rack card printing results will be achieved by either printing method. Quality rack card printing can be achieved at Print Lion. Print rack cards today or call 1-800-257-8830 to learn more about the rack card printing services Print Lion offers.