Rack Cards are often used by hotels and businesses, placed at checkout counters. Full color rack cards attract attention and provide summarized product or service and company contact information.
Rack card printing can be ordered online, and the finished rack card can be received in as little as four business days. Rack cards can be ordered any time of the day or night, making online rack cards printing ordering convenient. Not only is ordering rack cards from an online rack card printer convenient, it is also cost effective. The rack card printing services offered by rack card printers vary, so it is important to compare options and pricing. Be sure to print rack cards that provide the information customers need to make the final purchasing decision. Printing rack cards that do not provide summarized, detail information will ultimately result in lost sales.
This question has been put forward by many in the marketing arena. “What is the goal of rack card printing?” The answer is simple. Rack cards play an integral part in the promotion of products and services by providing an inexpensive outlet for businesses to relate to their customers. There are several areas to which rack cards are beneficial. Business may use rack cards internally and externally. Internal rack card usage may relay important product updates, company happenings and safety advisory information. Externally, consumers may obtain valuable product, service or event information by rack cards that are promoted in restaurants and hotel lobbies. A printed rack card may also be received in the mail by use of a business envelope.
Attract attention by creating full color rack cards that encompass high quality images and graphics. The best option for custom rack card designing is full color. This process is labeled 4/4 (Full color on both sides) is the best used when designing on both sides of the rack card. The second option is 4/K (full color on the front with black text on the back) and lastly 4/0 (full color on the front with a blank back). Design rack cards that are simple. Use bullet points and headlines to separate important sections of the rack card. Include important contact information such as address, phone, email and internet address on the front and back of the rack cards print. Include a small map so that customers can locate business locations easily. Perforations, placed at the bottom of colorful rack cards can be used to create coupons and business cards.
Rack card printing options vary all through the rack card printers found online. In order to create rack cards that endure the tests of time, use a heavy card stock. Protect rack cards by adding a UV coating. This coating also conveys a level of professionalism to the printed rack card.
4” x 9” is the standard printed rack card size. Rack cards are often referred to as a “buck slips”. Many online rack card printers allow custom printing solutions, so be sure to check the services offered from the preferred printer.
Rack card orders of 500 or less take advantage of digital printing. Orders over 500 are most cost effective when printed on a sheet-fed offset printing press.
Print Lion can create and print custom full color rack cards. Learn more about the rack card printing options available by calling 1-800-257-8830 or visit Print Lion and start ordering high quality rack card printing today.