Rack Cards are often used by hotels and businesses, placed at checkout counters. Full color rack cards attract attention and provide summarized product or service and company contact information.
Print Lion offers a standard rack card size of 4” x 9”, combined with an aqueous coating. The aqueous coating helps to keep the card in good condition for the longest time possible. When choosing to use a rack card as your method of marketing, it is important to note that color plays an integral part in attracting the attention of your customers or prospective customers. We recommend full color rack cards as your color choice. (4/4 full color on the front and full color on the back.) No matter which way the full color rack card is viewed, it will attract attention. Target multiple segments of the market by taking advantage of multiple rack card designs. When designing your rack cards online, choose a graphic that stands out and at the same time gets your message across. Our online ordering process allows you to design your card on your own or access the talents of our award winning design team. "Live Chat" will put you in contact with one of our representatives who can answer any and all your questions. When designing a rack card on your own, please refer to one of the many free design templates offered. These templates not only save you time and money, they also outline the trim, safety and bleed lines necessary for the printing process. Our print ready checklist will guide you through all the steps needed before uploading your files for print. PrintLion.com offers many printing services. Our goal is to help you receive a high quality card with a quick turnaround time, at the most cost effective price possible. We pride ourselves in offering the best customer service around. Our goal is to help you make the most of your marketing dollar.
A 14 point card stock, featuring an aqueous coating, is our standard rack card offering. This coating is beneficial in combating nature’s elements. Custom stocks are also available by filling out the custom quote form. The standard size is 4” x 9” however custom sizes are also available. Our customer service department is available through live chat, answering any questions you may have. Multiple color options are available, however we recommend using lots of color. The color options are; 4/4 (full color on the front with full color on the back), 4/K (full color on the front with black on the back), and 4/0 (full color on the front with a blank back). If you have color questions, please take advantage of our live chat to speak to a customer service representative.
The most cost effective method of shipping offered is UPS Ground. We also offer UPS Overnight and UPS Two Day Air. If you would like us to ship your rack cards to your customer, however you don’t want them to know it came from us, we offer a service known as “Blind Shipping”.
When putting together your marketing campaign, consider using a rack card as a supplemental piece. Rack cards are an inexpensive way to get your message out. Note that the card is used to emphasize the theme of your marketing campaign. Color and graphics are key elements, so be sure to choose a graphic that stands out, is relevant to your campaign, and use lots of color. When writing copy, don’t be too wordy. Keep in mind the target audience. Be sure that your company information is available on the card. A business card can also be created on the rack card. All you need to do is add a perforation to the bottom of the card. A map with directions to your place of business can also be useful. This map will help the customer find you faster. Rack cards can be used to tell customers about your company and also of your company milestones. When new industry information is available, consider using rack cards as your way of distributing that information. Buckslips, a lighter stock version of a rack card, can also be inserted into the envelope of your next direct mail piece.
Rack cards can be distributed in many different ways. Place them in a marketing folder along with a sell sheet, business card, poster, door hanger or bookmark. They can also be used during a marketing presentation, placing them at each setting. By doing this, your product or company information can help to get the conversation started at each table and can also be referred to during your presentation. Hand them out on the street to get prospective customers into your place of business, or distribute them in your store promoting a new item, or sale. Use them as a coupon. Promote a new item by telling the customer to bring this card in for a percentage off their next purchase of this item, or their next entire order. Most likely customers will keep this card for future use. Don’t forget to track the success of your marketing campaign by placing a promotional code on your rack card. Visit Print Lion and learn how we can help with your next marketing campaign.