Rack Cards are often used by hotels and businesses, placed at checkout counters. Full color rack cards attract attention and provide summarized product or service and company contact information.
Tourist rack cards are a highly effective tool for tourist businesses. Rack cards allow you to provide information at a glance to customers and prospects. Customers can keep tourist rack cards to view your locations, specials, and hours of operation.
Print high quality rack cards at Print Lion. From design to printing, we do it all.
First, consider where tourist rack cards are to be displayed. If you are designing hotel rack cards, will they be mailed, displayed in a cards rack with other competitors or offered along with other marketing materials? This is the most important question to consider before starting to design rack cards. Large font and clear headlines and color choices are important for your rack cards.
We recommend 4/4 (full color on the front and back) for your rack cards to make the greatest impact, especially if your cards are being placed on a display rack with other full color rack cards. 4/0 Full color on the front and a blank back is also available as well as 4/K full color front and black text on the back. A UV coating can be added to your rack cards to offer a glossy, protective finish. The coating offers a luxurious look and feel for your tourist business.
When you are ready to print rack cards, keep in mind that we offer both digital and sheet-fed, offset printing. Rack card orders of 500 or less are printed digitally whereas long run orders of over 500 are printed using a sheet-fed offset printing press. Both types of printing offer high quality rack cards.
Our standard tourist rack cards stock is a high quality 14 point card stock. You can add an aqueous or UV coating to create a polished and protective piece. Custom stocks are available by filling out a custom quote form.
4 X 9 is our standard rack card size. This size typically works for rack card displays and can be added to a billing statement. Custom sizes are available by filling out a custom quote form.
Design rack cards using our FREE rack card template or work with our graphic design team to create something fresh. Use our online live chat to learn more!
Copy and marketing methods used for rack card promoting determines how the rack card will be displayed. Large type and headlines should be used throughout the rack card. By following this process, rack cards become more visible when featured in a display case. Our marketing team recommends using the back of your rack card to display business hours, phone numbers and even a small map for tourists who are not from your area. Websites and phone numbers are important to add as they allow tourist customers the ability to order and stay in touch.
We offer many post press services for you to choose from that include laminating, hole drilling, foil stamping and more. Consider adding a perforation at the bottom of your rack card with a coupon, address or information card. This allows the customer to save the upper portion of the card to store important information.
Several different shipping options are available. UPS ground shipping is offered for orders choosing a standard turnaround time. Overnight shipping and two day air shipping are available for orders that need to arrive quickly. Blind shipment is offered to resellers. Blind Shipping allows us to send the cards to your customer, without them knowing they came from us.
Another product you may be interested in is brochures. Brochures can be used to display more products and services. Consider envelopes to mail your rack cards or a presentation folder to store marketing materials in. Postcards are another great option to mail to customers.
When you are ready to start your next tourist rack card program, visit PrintLion.com and save both time and money!